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Conde Nast Entertainment Launches New Digital Channel and Series for SELF Magazine

CONDÉ NAST ENTERTAINMENT LAUNCHES NEW DIGITAL CHANNEL AND SERIES FOR SELF MAGAZINE

 

Fitness and Nutrition-Focused Programming Features Exercise Tips & Trends, Quick Workouts,

and an Animated Series Exploring Reader Favorite “Which is Worse…”

  

(New York, NY – February 5, 2014) Today, SELF launches its first-ever digital video channel, rolling out new original series inspired by SELF editorial content and featuring top trainers, calorie-burning exercise moves and the lighter side of torturous workouts.  SELF’s video channel launch marks the first in 2014 for Condé Nast Entertainment (CNE) and the eighth launch in CNE’s digital video network.

 

The content will be widely distributed across all platforms including SELF’s video site http://video.SELF.com and YouTube channel http://www.YouTube.com/SELF  as well as through syndicated partnerships.

 

“The SELF digital channel puts a new spin on exercise and nutrition suited for all fitness levels, including those just getting started,” said Dawn Ostroff, President, Condé Nast Entertainment. “Providing premium entertainment and attracting new audiences is our goal as we continue to grow CNE’s digital network.”

 

“With our fun, unique twist on fitness and healthy living how-tos, this dynamic programming extends SELF’s core print and digital experience to help more people live healthier and enjoy the process,” said Lucy Danziger, Editor-in-Chief of SELF. “These videos are entertaining and inspiring, and you’ll want to get up, get moving and share them with friends.”

 

According to ComScore's October Video Metrix report, Condé Nast Entertainment’s premium content digital division was listed on the Top 25 Video Property list and ranked #2 in the Lifestyle vertical, named the fastest growing lifestyle brand*.

 

New series from the editors of SELF include:

 

Girl vs. Sweat: Funny ladies. Serious workouts. Tears—of laughter. SELF’s favorite comedians take on the latest fitness trends: think Soul Cycle, Cross Fit, The Bar Method, Physique 57 and more. Who will win—girl or sweat? You will, by being inspired to try the latest craze.

Watch the trailer here: http://video.self.com/watch/girl-vs-sweat-series-trailer

 

5 Ways To…: Reach your body goals. Whether you want toned arms, lean legs or flat abs, SELF’s trainers can get you fitter faster with the most effective workout moves. But only 5 of them—we promise.

Watch Episode 1 here: http://video.self.com/watch/5-ways-to-burn-more-fat-with-burpees

 

Burn 100:

Lose weight with a video! Follow along with these bite-size workouts from top trainers to torch calories anywhere, anytime. No couch potatoes in sight.

Watch Episode 1 here: http://video.self.com/watch/burn-100-nitro-cardio-kickboxing-with-brett-hoebel

 

Which Is Worse...: An animated series straight from one of SELF’s most popular editorial features. Quizzy, shareable episodes reveal the “who-knew” answers to some everyday health dilemmas. Like, is it worse to not eat veggies at all, or drown them in butter or cheese? (Hint: Pass the cheese.)

Watch Episode 1 here: http://video.self.com/watch/which-is-worse-margarita-vs-glass-of-wine

 

*Source: Video Metrix Key Measures October 2013 Content report. Includes all partners measured by comScore in the Top 100 Video Properties category from February 2013 through October 2013.

 

Subscribe to the all-new SELF channel here: http://on.self.com/1aqxHD5

Visit the SELF channel for more video: http://www.YouTube.com/SELF

Twitter:  http://twitter.com/selfmagazine

Facebook:  http://www.facebook.com/selfmagazine

Tumblr:  http://selfmagazine.tumblr.com

Google+:  https://plus.google.com/+selfmagazine/posts

Instagram:  http://instagram.com/selfmagazine

Pinterest:   http://pinterest.com/selfmagazine/

 

 

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About Condé Nast Entertainment (CNE)

Condé Nast creates the world’s best content for the world's most influential audiences.  The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands:  Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.

 

The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming.  Condé Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands:  WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.

 

For more information, visit www.condenast.com or follow us on Twitter @CondeNast.

 

About SELF

SELF is the magazine that makes living healthy easy and fun. SELF's motto: Being fit, strong and active means feeling great, being happy and looking your most beautiful. SELF speaks to women about three key areas of her being: her body, her looks and her life. With trademark authority, SELF delivers the latest, greatest, most efficient ways to get fit and healthy—offering breakthrough moves, food and science, plus inspiring images and coaching that keep her drive alive. SELF gives her beauty and fashion advice customized for her active lifestyle, so she looks as great as she feels. SELF makes it fun and fulfilling to be your happiest, healthiest, best self. Reaching a total audience of 12 million each month, SELF is the founder of the Pink Ribbon for breast cancer awareness and an ASME National Magazine Award winner for excellence in journalistic achievement in print and digital. SELF is published by Condé Nast, publisher of Vogue, Vanity Fair, Bon Appétit, GQ, Glamour, The New Yorker, Wired and other celebrated media brands.

 

Visit Self.com and follow @SELFmagazine on Instagram, Facebook, Twitter, Pinterest, Foodily and Google+.

 

Media Contacts for Condé Nast Entertainment:

Rick McCabe, PMKBNC: Rick.McCabe@pmkbnc.com, 212-373-6110

Jacquelyn Gillespie, PMKBNC: Jacquelyn.Gillespie@pmkbnc.com, 212-373-6135

 

Media Contacts for SELF:

Lauren Theodore, Lauren_Theodore@condenast.com, 212-286-8157

Brittany Forgione, Brittany_Forgione@condenast.com, 212-286-4341   

 

 

PLEASE NOTE OUR NEW ADDRESS

 

Jacquelyn Gillespie
PMK•BNC
Brand Marketing and Communications
622 Third Avenue, 20th Floor | New York, NY 10017
t. 212.373.6135
jacquelyn.gillespie@pmkbnc.com

Date: 
Wednesday, February 5, 2014