The Association of Magazine Media

CONTENT GOING EAST: MEDIA BOX TO OFFER CHINESE PUBLICATIONS

Cooperation with China International Book Trading Corporation (CIBTC) enables integration of major Chinese e-papers into Media Carrier’s digital media library

Munich, 26th of October 2017. In cooperation with the Chinese publishing and distribution company China International Book Trading Corporation (CIBTC), Munich-based media company Media Carrier is considerably expanding the offering of its digital media library Media Box to include more than 60 Chinese newspapers and magazines, such as China Today or Fashion Beijing. This latest expansion is good news for tourism companies worldwide using the e-paper library who can now also provide their Chinese guests and customers with publications in their own language.

The Media Box is mainly used by airlines and hotels, and with more than 100 million Chinese travellers undertaking international trips each year, it is vital for these international tourism companies to integrate Chinese-language content in order to meet their customers’ needs. The Chinese market is an important and growing one for the travel industry and providing first-class and innovative services is key. Offering free-of-charge content to customers in their own language when they’re abroad can be a big plus, leaving lasting positive impressions in people’s minds. The Media Box is therefore an ideal tool for hotels and airlines.

The wide range of Chinese titles now included make the Media Box also a very interesting proposition for airlines and hotels in China and Southeast Asian countries where customers benefit from Media Carrier’s cooperation with CIBTC as well as other cooperations with, amongst others, Singapore Press Holding, Mongoose Asia, Hankook Ilbo or the Nation Multimedia Group.

“Media Carrier is step-by-step expanding its business operations in relevant markets. After establishing numerous successful media cooperations in the USA, we are focussing on China and Southeast Asia and are delighted that the portfolio of our digital media library now includes numerous quality publication from this region,” says Media Carrier’s Managing Director Philipp J. Jacke. “The Media Box is a very attractive service offering for all airlines and hotels that have a lot of Chinese-speaking guests because it can provide them with a competitive advantage. If you want to really convince your guests, simply offering them a basic service such as accommodation or a flight is not enough anymore. It’s all about the quality of the additional offers. They are the decisive factor when it comes to booking or re-booking a certain hotel or airline.”

CIBTC’s Business Director Mr. Li Zhiyong adds: “Media Carrier is a top distribution and cooperation partner for us with excellent digital media distribution know-how and expertise. We are very interested in making our publications available beyond geographical borders to an increasingly mobile readership and Media Carrier’s Media Box is the perfect tool to achieve this goal.”

END

Notes to the editor

About the Media Box
The Media Box is a web-based digital media library that can easily be used with any web-enabled device. Users neither need to install an app or register nor supply personal information. They simply connect to local Wi-Fi and will then be taken to the Media Box via a link or QR code and can choose from more than 1000 newspapers and magazines (pdf downloads).

About Media Carrier
Media Carrier GmbH was established in 2011 as a subsidiary of the Munich-based MELO Group, whose central divisions are built on the two pillars media and logistics. The company specialises in marketing and distributing digital content. Through its digital media library Media Box, it supplies the travel industry with e-papers and more than 1000 hotels worldwide use the digital media library. The Lufthansa Group (Lufthansa, Austrian Airlines, SWISS, Eurowings and Air Dolomiti) as well as Oman Air and Virgin Atlantic are among the airlines offering the Media Box service to their guests.

About CIBTC
China International Book Trading Corporation (CIBTC) is a subsidiary of China International Publishing Group and one of China’s leading companies when it comes to the import and export of magazines, newspapers and books. CIBTC has branches in the USA, Germany, UK, Belgium, Japan and Hong Kong as well as subsidiaries in, amongst others, Shanghai, Shenzhen and Guangzhou. The company’s business network covers 180 countries and regions, working with more than 1000 distribution channels, book shops and publishers to reach hundreds of thousands of readers worldwide.

Press release for download

For press enquiries please contact:

Vanessa West
Junior Marketing & Communication Manager
Phone: +49 (0) 89 324 714538
Email: Vanessa.West@media-carrier.com-carrier.com

 

Date: 
Thursday, October 26, 2017