The Association of Magazine Media


The Brand Is Partnering with Rebecca Minkoff, Rock the Vote and IGNITE on an Initiative to Drive Voter Registration and Turnout Ahead of the Midterms


NEW YORK, NY (March 13, 2018) – Cosmopolitan today announced the launch of “Vote Twice,” a digital and social media campaign to encourage young people to register to vote and vote in their states’ primary elections.


In partnership with Rebecca Minkoff, Cosmopolitan designed a limited-edition, concert-style T-shirt listing each state’s 2018 primary date to inform voters and encourage turnout. The T-shirts are available for sale on for $48, with all proceeds going to IGNITE, a nonpartisan nonprofit dedicated to helping young women run for office.




“I am so honored to partner with Cosmopolitan on the Vote Twice initiative. Now more than ever, it’s important for women to get out and vote and let their voices be heard,” says Rebecca Minkoff, Co-Founder & Creative Director.


These state primary elections, held between March 6 and Sept. 18, determine the candidates representing each political party in the midterms on Nov. 6. The next primary will take place in Illinois on March 20.


In a new survey conducted in partnership with SurveyMonkey gauging how aware and engaged Americans are with voting in the primaries and midterms, Cosmopolitan found that young adults are deeply dissatisfied with their elected representatives and unusually motivated to vote in both sets of elections in 2018. 60% of young people ages 18 to 34 say they’re absolutely certain to vote or will probably vote in the upcoming primary elections, and 68 percent say the same of the midterm elections. However, 67% of those same young people don't know when their primary is. You can read additional findings from the survey at


“With control of the House, the Senate and 36 governors’ seats across the country on the line this year, it’s more important than ever that young people take full advantage of their right to have a say,” explains Cosmopolitan digital director Jessica Pels. “They need to start expressing their preferences now if the country that governs them is going to operate like they want it to. So we’re underscoring the importance of voting twice—first in the primaries starting this month, and again in the general election in November.”


Cosmopolitan is also partnering with Rock the Vote, the national nonpartisan organization focused on building the political power of young people, and IGNITE to amplify and track voter registration efforts using online registration tools that will be promoted on and across the brand’s social media platforms.


“We are thrilled to power Cosmopolitan’s initiative to register and mobilize the next generation of voters,” says Jen Tolentino, Rock the Vote’s Director of Policy and Civic Tech. “Meeting young people where they’re at—online, on their phones, on social media—with engaging content and helping them register for the first time or update their registration is so critical. Our democracy is strongest when all our voices—especially those of young people and people of color—are heard, and we are proud to partner with Cosmopolitan in this important work.”


“In the past year IGNITE has seen a tidal wave of young women who are ready to flex their political power—as first time voters and as future candidates,” says Anne Moses, Founder & President of IGNITE. “This powerful partnership with IGNITE, Cosmopolitan, Rock the Vote, and Rebecca Minkoff helps ensure that young women understand the power of their voice in creating a democracy that is truly by the people, for the people.”


This push is a continuation of Cosmopolitan’s #CosmoVotes campaign, which launched in 2014, and reinforces the brand’s commitment to getting young women more politically engaged. It comes on the heels of Cosmopolitan’s National Magazine Award-nominated How to Run for Office package. Digital coverage leading into the 2018 midterms will include reported pieces, additional surveys, op-eds, save-the-date initiatives and more.


“We are excited to launch the Vote Twice campaign and further empower young people to get out there and make sure their voices are heard in the upcoming elections,” says Cosmopolitan director of editorial & business development, Laura Brounstein. “Partnering with Rebecca Minkoff for the T-shirt was a natural fit for Cosmopolitan, as she is a strong, fearless entrepreneur who is unafraid of speaking up for what’s right and inspiring others to take action in politics.”


To learn more about the campaign, visit To follow’s coverage leading up to the midterms, visit


As the largest community for millennial women on the internet, – which reaches over 15 million unique users a month and has a social media following of more than 19 million – delivers up-to-the-minute news, entertainment and advice on everything young women care about. is also one of the largest women’s brands on Snapchat Discover, with more than 13 million global subscribers.


About Hearst Magazines Digital Media

Hearst Magazines Digital Media reaches nearly 100 million site visitors each month [comScore] and more than 240 million social media followers, with 25 digital brands including Cosmopolitan, ELLE, Marie Claire, Esquire, Harper’s BAZAAR, Men’s Health, Women’s Health and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform. Hearst Magazines is a unit of Hearst , one of the nation's largest diversified media, information and services companies.


About Rebecca Minkoff

With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.


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Press Contacts


Hearst Magazines Digital Media:

Liv Ren,

Allison Keane,


Rebecca Minkoff:

Autumn Furr,

Jordana Jaffe,

Tuesday, March 13, 2018