The Association of Magazine Media

DELISH RELAUNCHES WITH NEW LOOK, NEW ATTITUDE, NEW EDITORIAL TEAM AND ITS OWN TEST KITCHEN

DELISH RELAUNCHES WITH NEW LOOK, NEW ATTITUDE, NEW EDITORIAL TEAM AND ITS OWN TEST KITCHEN

 

HEARST MAGAZINES DIGITAL MEDIA’S FOOD, RECIPE AND ENTERTAINING SITE REIMAGINED

AND REBUILT FOR FOOD LOVERS, NOT FOOD ELITISTS

 

NEW YORK, MARCH 31, 2015 – Hearst Magazines Digital Media (HMDM) today reintroduces Delish.com, with a sleek responsive design and fresh editorial point-of-view under new site director Joanna Saltz, who joins from Food Network Magazine.  The new Delish features content crafted by a team of food writers sharing what they’re eating, making and testing in the Delish test kitchen, with original photography and videos, as well as stories on food and entertaining trends and ideas curated from other Hearst magazines. Everything on the site is created for the home cook – nothing too fancy or complicated, just great recipes that are as fun to cook as they are to eat. 

 

Delish is the 16th HMDM site to relaunch on Hearst’s universal publishing platform in less than a year.  The new framework supports better digital storytelling, a beautiful experience on mobile, native integration for marketers, and an innovative content personalization engine that delivers a tailored and intuitive feed to readers.

 

Saltz served as executive editor of Food Network Magazine since 2012, and was at Seventeen in the same capacity for eight years before that. “Everyone knows that cooking is so much more fun with a friend, and that's the point of the new Delish,” Saltz said. "We want readers to come hang out with us as we make amazing food, make a mess, and make mistakes. We're not food snobs, and most of us are not professionally trained. We're just real people who have real lives and who love to cook. So while we fully intend to make the most delicious stuff ever, there's also a good chance we might set the kitchen on fire. But you'll get to see that, too. Hopefully we’ll all learn something along the way.”

 

“The kitchen is almost the only room we need these days,” said Kate Lewis, vice president of content operations and editorial director, Hearst Magazines Digital Media. “Whether you’re trying to figure out what to feed your kids with whatever’s in the pantry or hosting a relaxed dinner party for friends, Delish is for anyone who wants to have fun making and eating food – like the insanely delicious chocolate chip cookies stuffed with brownie mix we were testing last week (try it, you will not regret one bite).”

 

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About Delish

Celebrating easy ways to incorporate the fun of food into everyday life, Delish helps real people prepare inventive weeknight meals for their family or a holiday brunch for 20 friends, with original content straight out of the Delish test kitchen and recipes curated from Hearst publications such as Good Housekeeping and Woman’s Day. From instructional videos to personal cooking stories, Delish is the go-to source for people who love food. Hearst Magazines Digital Media (HMDM) is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies.  For more information visit Delish on Twitter (@Delishcom), Facebook (facebook.com/delish), Google+ (plus.google.com/+delish), Instagram (@delishcom), or Pinterest (pinterest.com/delish).

 

About Hearst Magazines

Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Hearst Magazines Digital Media includes 18 websites for brands such as CosmopolitanPopular MechanicsELLEELLE DECOREsquireGood HousekeepingMarie Claire and Seventeen, as well as digital-only sites such as Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global, full-service digital marketing agency.

 

Contacts:

Carrie Carlson, carriecarlson@hearst.com

Olivia Bernardo, obernardo@hearst.com

Date: 
Tuesday, March 31, 2015