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DOMINO PARTNERS WITH TARGET TO CREATE HOLIDAY POP-UP SHOP IN DOWNTOWN MANHATTAN

Domino Holiday Dream Concept Brings Together Locally Sourced Gifts, Shopping and Workshops

Leading Retailer Target to Provide Dynamic Gift Wrapping Station

Classic Storefront Experience to Take Place First Three Weekends of December 2016

New York, New York, December 2, 2016 -- Domino, the pioneering content and commerce company rooted in home décor, announced the opening of a temporary retail concept store for the first three weekends of December. The Domino Holiday Dream, located at 35 Great Jones Street in New York City, will bring the Winter issue to life through inspired objects and experiences. Each weekend will highlight a different aspect of the latest issue of the magazine, with tastemakers and vendors offering style inspiration through a series of carefully curated products, events and workshops.

“Much of our joy in the holiday season comes from our warm memories of home,” said Nathan Coyle, CEO of Domino. “December is always a month full of hopes and dreams for loved ones and the new year. Drawing from this universal outlook, Domino will curate a Holiday Dream concept to bring people together in a colorful, festive and inspired environment.”

Target, the exclusive sponsor of the pop up, will be adding holiday cheer with a dynamic gift wrapping station, featuring an array of gift wrapping choices, available at Target stores and Target.com. The Target gift wrapping station will feature exciting sculptural presentations of gift wrap and the styles will change to compliment the visual story of each weekend. With Target’s vast assortment of stylish holiday entertaining products available this season, the Domino editors identified a well-curated selection that will be used throughout the pop up's events and featured in an installation at the pop-up, providing entertaining inspiration to shoppers. 

Located at 35 Great Jones Street in downtown Manhattan, Domino Holiday Dream will be open from 11am to 8pm on Fridays, Saturdays and Sundays for the first three weekends of December.

●       The weekend of December 2nd will feature the West Coast style of Serena Mitnik Miller of the General Store and offer a wreath making workshop with Kristen Caissie of Moon Canyon.  

●       The weekend of December 9th will celebrate colorful graphic design and girl power with Audrey Gelman of The Wing and Pamela Bell of Prinkshop. 

●       The weekend of December 16th will feature the city/country style of Hawkins NY, a party food and presentation workshop by Camille Becerra and gift wrapping instruction from Rebecca Thuss of Thuss + Farrell.

Unique gift ideas featured in the Domino Winter Issue will be in stock throughout the month. Items include:

●       Colorful glassware from Anna Karlin

●       Hand-painted home accessories from Fort Makers

●       Graphic textiles from Cold Picnic

The Domino Holiday Dream workshops will be limited to 20 participants at a cost of $100 per person. To register, please visit: http://domino.com/popup
 

▪      Saturday, December 3rd at 2pm: Wreath making workshop with Kristen Caissie of Moon Canyon
Make a free-form wreath using materials such as sculptural grasses and dried wildflowers that are inspired by our Winter florals story from the latest issue.

 

▪      Saturday, December 10th at 2pm: Screen printing workshop with Pamela Bell of Prinkshop

Learn the art of screen printing and make a statement with a bright, bold design. Plain t-shirts and tote bags will be available, or bring an item on which you want to add an epic message.

 

▪      Saturday, December 17th at 2pm: Gift wrap embellishment workshop with Rebecca Thuss of Thuss + Farrell

Craft striking yet simple-to-make paper decorations—including tassels, coquettes, pleated fans and other fun paper creations—inspired by our gift wrap story in the Winter issue.

 

▪      Sunday, December 18th at 2pm: Festive food decorating workshop with Chef Camille Becerra

Learn how to add beautiful decorative toppings to dishes and drinks that are perfect for holiday gatherings, like an organic flatbread and a festive punch. Ingredients and refreshment will be provided.  

Throughout the month, Domino Holiday Dream will feature a gift wrapping table, visible from Great Jones Street, with products that change to complement the visual story of each weekend.

Because the holidays are about families—and creating love, warmth and magic for people of all ages—Domino is proud to support the Family Equality Council as part of this initiative. The Family Equality Council is the nation’s leading organization for lesbian, gay, bisexual, transgender and queer (LGBTQ) parents and children, and is committed to changing attitudes and policies to ensure that all families are respected, loved and celebrated. 

To register for the workshops and learn more about Domino Holiday Dream, please visit http://domino.com/popup

About Domino:
Domino is the go-to resource for design lovers who want to bring their personal style home. We inspire customers to create a happy home by celebrating individuality, providing need-to-know information, and empowering readers to shop for what they love. Domino magazine is published four times a year and new stories and inspirations are posted several times a day on domino.com.

About Family Equality Council:
Family Equality Council connects, supports and represents the three million parents who are lesbian, gay, bisexual, transgender and queer in this country today and their six million children of all ages. We are changing attitudes and policies to ensure that all families are respected, loved and celebrated—including families with parents who are LGBTQ. For almost 40 years we have raised our children and raised our voices toward fairness for all families. To learn more, visit: familyequality.org.

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Media Contact:
Katie Campisano
Code Morris for Domino
Katie.campisano@codemorris.com

 

Date: 
Friday, December 2, 2016