The Association of Magazine Media





Editorial Tips and Recipe Content Support “Be a Better YOU” Campaign


NEW YORK, N.Y./ QUINCY, MASS. (November 19, 2014) – In a move that will bring award-winning food and nutrition content to shoppers across the country, EatingWell magazine today announced its new partnership with NuVal LLC, a health and wellness company specializing in nutritional scores available in approximately 2,000 U.S. supermarkets.


NuVal LLC was developed by experts in nutrition, weight control and chronic disease prevention. NuVal scores range from 1 to 100 – the higher the NuVal score, the best the nutrition. 


“NuVal's scoring system is an excellent match with EatingWell's approach to nutrition,” says Larry Sommers, General Manager of Digital Media & Business Development for EatingWell. “It is backed by trusted nutrition and medical experts, and it simplifies complicated science into something easy to understand, empowering people to easily make better eating choices.”


As part of NuVal’s “Be a Better YOU” campaign, which focuses on helping consumers eat better by shopping better, EatingWell will supply monthly tips and recipe content which NuVal will distribute to grocer partners to encourage the use of NuVal scores in-store to guide consumer food choices. 


“The real strength of this partnership lies in the fact that it unites three entities for a common purpose. EatingWell, NuVal and nearly 2,000 grocers are working in unison to help consumers improve health and wellness,” says Mike Nugent, NuVal’s General Manager.


David L. Katz, M.D., MPH, a member of EatingWell's Nutrition & Health Advisory Board, agrees that retailers and consumers will benefit. “This is a great match-up, innovation meets inspiration,” says Dr. Katz. “EatingWell is focused on providing the inspiration and information for people to make healthy eating a way of life. And, NuVal seeks to make good nutrition easy by providing comprehensive nutritional information in a single, easy-to-compare number.”


Support for the program includes an expansive retail toolkit for grocery partners. The campaign urges shoppers, from back-to-school to holidays, to “Build a Better-for-You Bag of Groceries” with the help of NuVal scores.  The centerpiece of the campaign includes high resolution print materials for in-store use and a resource of digital, newsletter and social media articles, recipes, shopping tips  and ideas for sharing with consumers on the web and in social media. 


About EatingWell

Launched in 2002, EatingWell is a leading source of science-based nutrition advice, inspiring articles about food, farms and cooking, and delicious, healthy recipes. EatingWell is a fast-growing multimedia brand in the expanding healthy-eating sector. Its core mission is to make healthy eating a joyful way of life. In 2013, EatingWell was named to Advertising Age magazine’s “A-List” as one of the “Top 10 Magazines of the Year.”

EatingWell is published six times a year by Meredith Corporation (NYSE: MDP;, with a rate base of 750,000 and more than 4.1 million readers. The brand has diversified to multiple formats, including a content-rich website that reaches over 5 million unique visitors per month, content and brand licensing, custom publishing and consumer cookbooks. Additional information may be found at | Facebook: | Twitter: @EatingWell


About NuVal LLC:

The NuVal Nutritional Scoring System is a unique food labeling system which ranks all foods between 1 and 100; the higher the score, the better the nutrition. NuVal scores can be found in nearly 2,000 supermarkets, as well as in schools, hospitals and other health facilities. The NuVal System is endorsed by the American College of Preventive Medicine (ACPM), and a recent Harvard School of Public Health study showed that those who ate food with more favorable NuVal Scores had a lower risk of chronic disease and had a better chance of living a longer, healthier life. NuVal LLC is a joint venture formed in 2008 by Topco Associates, LLC, and Griffin Hospital.  To learn more about NuVal, visit | Facebook: | Twitter: @NuVal.





Liv Ren, 212-551-7033,

Patrick Taylor, 212-551-6984,



Denise LaBuda, 847-745-2166,

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Wednesday, November 19, 2014