The Association of Magazine Media

ESSENCE ANNOUNCES THE LAUNCH OF ITS NEW PODCAST: “YES, GIRL!”

PREMIERE EPISODE LAUNCHES ON MARCH 9TH

Essence Partners with Audio Entertainment Leader DGital Media to Launch New Weekly Podcast Series

March 7, 2017 (New York, NY)—Essence, the number one media brand dedicated to African-American women, takes Black Girl Magic to another level with the launch of its much-anticipated new podcast, Yes, Girl! The weekly series—in partnership DGital Media, the innovative creator of high quality, on-demand audio entertainment—will premiere on Thursday, 9th, and will be available to subscribe and listen to on-demand on iTunes, Google Play, Spotify, Stitcher, TuneIn and more distribution outlets. The show allows Essence editors to marry two things that they love: podcasts and buzzworthy interviews with bold, beautiful and brilliant women of color.

Hosted by Essence editors Cori Murray and Yolanda Sangweni—along with relationships editor and resident “love guru” Charli Penn—this “audio lovefest” will reveal intimate musings from each host who “go there” on everything from finding love, dating after divorce, race relations, as well as riffs on celebrity, pop culture and more. Yes, Girl! will also feature aspirational conversations with celebs and influencers, including: TV personalities Tamron Hall and The Real co-host Loni Love; actresses Uzo Aduba, Niecy Nash, Regina Hall, Danai Gurira and Yvonne Orji; hit TV series Power creator Courtney Kemp; celebrity hairstylist Kim Kimble and more.

“The launch of Essence’s Yes, Girl podcast will allow us to engage an even wider audience,” said Vanessa De Luca, Essence Editor-in-Chief. “Cori, Yolanda and Charli are ready and willing to give our listeners the content they crave. From their take on the juiciest buzz to chats with stimulating guests, our subscribers will be longing for more from us every week!”

“DGital Media is proud to partner with Essence on a key demo in the space that is both underserved and growing,” said Chris Corcoran Chief Content Officer, DGital Media. “We believe the conversations that will arise from Yes, Girl will be both entertaining and newsworthy.”

The first episode will feature interviews fresh off red-carpet season, including celeb duo Remy Ma and Papoose—whose love story will give listeners #RelationshipGoals—and more. For more details on Yes, Girl!, visit Essence.com. Subscribe now via iTunes, Google Play, Stitcher, TuneIn, Spotify, and RSS. Follow Yes, Girl! hosts via Instagram and Twitter: Cori Murray (@corimurray); Yolanda Sangweni (@YoliZama) and Charli Penn (@ManWifeDog).

ABOUT ESSENCE COMMUNICATIONS INC.

ESSENCE Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events and online. The company’s flagship publication, Essence magazine, is the preeminent lifestyle magazine for African-American women, generating brand extensions such as the Essence Festival, Essence Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, Essence.com, and ventures in digital media (mobile, television and VOD). For 46 years, Essence, which has a brand reach of 21.2 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and Essence is available at www.essence.com.

About DGital Media

DGital Media (www.DGitalMedia.com) is a leading innovator and creator of on-demand audio entertainment in sports, business, tech, comedy and news. DGital Media's growing list of programming partners includes Recode, Fortune, The UFC, Yahoo Sports, IMG, Fox Sports Digital, The Vertical, Sports Illustrated, Time, Learfield, The MMQB and Crooked Media, among others, and features some of the most influential voices in sports, comedy, tech, and news, including Adrian Wojnarowski, Jon Favreau, Kara Swisher, Tony Kornheiser, Peter King, JJ Redick, Jim Norton, Albert Breer, Sherrod Small, Katie Nolan and Peter Kafka and many more. DGital Media brings authentic and informative audio programming together with brands to inform and engage audiences. The company is headquartered in New York, with offices in Los Angeles and San Francisco.

CONTACTS:

Sheila Harris, Essence, 212-522-1089, sheila.harris@timeinc.com

Dana Baxter, Essence, 212-522-1634, dana.baxter@timeinc.com

Date: 
Tuesday, March 7, 2017