The Association of Magazine Media


Second Issue Uses Scanning Technology to Offer Even More Travel Content

NEW YORK, NY (October 5, 2017) – The Fall/Winter issue of Airbnbmag, created by Hearst, one of the world’s largest publishers of monthly magazines, and Airbnb, the trusted global community marketplace for listing, discovering, and booking unique accommodations and experiences around the world, is on newsstands nationwide now. While the new issue continues the mission of the pilot – offering an insider’s view of global destinations echoing the spirit and reach of Airbnb – a new technology feature in the issue allows readers to unlock even more curated content and locale-specific recommendations. By scanning specific magazine pages using the free Digimarc Discover mobile app available in the App store, readers are able to go beyond the pages and explore even more unique activities and hidden gems.

The majority of contributors to the issue are Airbnb hosts and guests from all over the world, and their recommendations, advice and insider tips are the heart and soul of Airbnbmag. Notable contributors include actress Kristen Bell on the trip that changed her life; musician Ben Harper on what he takes on tour to make the road feel more like home; Holly Williams, singer-songwriter and granddaughter of late country icon Hank, on hosting secrets; chef Wylie Dufresne’s foolproof pancake recipe; and Emma Straub, best-selling novelist and daughter of horror author Peter Straub, on her favorite book picks for fall.

Destinations featured in the issue include Beirut, Oahu, Paris, Park City, Petaluma, Shanghai, Sri Lanka, and Tokyo. Content highlights include:

Paris (Cover Story): When the lampposts ignite and locals flood the cobblestone streets, Paris comes alive. To experience the City of Light like a real Parisian, you have to burn the midnight oil.

Portraits of Shanghai: In a vibrant city of 24.1 million locals, 60 percent of Airbnb hosts are women (average age: 32). Meet seven of them – and one supercool sidekick.

Make Yourself at Home: Eighteen amazing dream homes around the world you can actually live in, from castles to tree houses.

Rainbows Over Beirut: Life in the increasingly open LGBTQ community in Lebanon’s cosmopolitan capital is far from perfect. But often it’s a lot of fun.

Traveling While Black in the Jim Crow Era: One man and his travel guide provided safety and community during a fraught time. One woman is keeping his legacy alive and it may be more relevant now than we realize.

The Ninja Mansion Experiment: When Alzheimer’s stole her husband’s memory and constricted her life, Michiko Katsuse opened her doors – and flourished.

Not Yet Trending: Sri Lanka: After a tumultuous past, this island country – with its tranquil beaches, verdant tea estates, dense jungles, and rich culture – is finally making its way back onto adventurers’ must-travel lists.

The new Fall/Winter issue contains the same number of advertisements as the premiere issue – close to 50 ad pages, and half are new clients. The ad mix is similar to that of the Spring/Summer issue: airlines, destinations, beauty, auto, tech, and accessories.

Airbnbmag, $3.99 with a total distribution of 350,000 copies, is available at Barnes & Noble locations, supermarkets and mass retail stores, in airports and train terminals, and at newsstands across the United States and Canada. The Fall/Winter issue is the second test this year; the first (Spring/Summer) was published in May.

Airbnbmag continues Hearst’s successful strategy of forging valuable partnerships with culturally significant and successful companies, personalities and brands. Starting with O, The Oprah Magazine in 2000, the company has launched Food Network Magazine, HGTV Magazine and the new Pioneer Woman Magazine featuring Food Network personality Ree Drummond.

About Hearst Magazines
Hearst Magazines is a unit of Hearst, one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2016). Hearst Magazines’ print and digital assets reach more than 128 million readers and site visitors each month – nearly two-thirds of all women and 69 percent of all millennial women in the country. (comScore/MRI 9-16/S16). The company publishes close to 300 editions and 200 websites around the world and operates iCrossing, a global, full-service digital marketing agency, and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company and is a partner with Condé Nast in the publishing services company PubWorx.

About Airbnb
Founded in 2008, Airbnb’s mission is to create a world where people can belong anywhere they travel, connecting with local cultures and enjoying unique travel experiences. Through its platform, it allows people looking for accommodation to connect with others with available space, from apartments and houses to castles or treehouses, in more than 65,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to communities and local interests, while Places allows people to discover the hidden gems of the city through the recommendations of people who live there. Airbnb is people-powered and an easy way to earn extra money with available space in a house or by sharing passions, interests and cities.

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Media Contacts:

Nathan Christopher, Hearst Magazines; 212-649-2582

Allie Haake, Hearst Magazines; 212-649-2669



Thursday, October 5, 2017