The Association of Magazine Media

FORBES ANNOUNCES LAUNCH OF “PULSE” – A MULTI-PLATFORM, INTERACTIVE AND VISUAL PRODUCT FOR MARKETERS

   “Pulse” was developed to address today’s digital media consumption patterns as visitors look for content that combines articles, statistics and video

 

Toyota is the first Forbes marketing partner to launch a “Pulse” campaign

 

NEW YORK (April 23, 2015) – Forbes announced today the launch of a new product called “Pulse” – a digital and multi-element product for marketers that incorporates visual and interactive storytelling.  Pulse will be utilized to create both BrandVoice and editorial programs. 

 

“We’re always looking for ways to continue to evolve our BrandVoice product and integrate marketers and tell stories in new and innovative ways,” said Lewis D’Vorkin, Forbes Media Chief Product Officer.  “We created Pulse as a way to adapt to today’s media consumption patterns as more and more people search for content that combines articles, statistics and video.”

 

On April 23, Toyota will be the first marketing partner to launch a Pulse BrandVoice campaign on Forbes.com.  In partnership with Toyota, Forbes created a digital thought leadership content campaign that’s centered on ideas skeptics said would never come to pass, such as hydrogen fuel cell electric vehicles, but that have evolved into successful innovation.  Toyota’s Pulse incorporates video, trivia questions and data visualization.

 

“We’re thrilled to partner with Forbes for the launch of this new product.  With Pulse, we can bring to life our thought leadership marketing content through visual and interactive stories while reaching Forbes’ educated and influential audience,” said Dionne Colvin Lovely, National Director, Traditional and Emerging Media, Toyota.  “We will use this platform to continue to drive awareness for hydrogen fuel as an alternative energy source.”

 

Forbes plans to launch additional BrandVoice and editorial Pulse executions in the next few months.  Each campaign is customized and includes a designed page on Forbes.com, as well as content ads on Forbes.com and in Forbes magazine.

 

To view the Toyota Pulse campaign, please visit: www.forbes.com/fueledbyskepticism.

 

About Forbes Media

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles.  The company publishes Forbes, Forbes Asia, Forbes Europe and ForbesLife magazines as well as Forbes.com and ForbesLife.com.  The Forbes brand today reaches more than 75 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms.  The Forbes magazine iPad app merges print storytelling with social sharing and the web.  Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.

Press Contacts:

Mia Carbonell, mcarbonell@forbes.com

Laura Daunis, ldaunis@forbes.com

Date: 
Friday, April 24, 2015