The Association of Magazine Media

FORBES LAUNCHES NEW INITIATIVES AS PART OF COMPANY'S 100TH ANNIVERSARY

Forbes announced today that it’s launching a few initiatives in celebration of its 100th anniversary. Forbes turns 100 on September 15 – and today marks 100 days before the company’s official anniversary. Initiatives that launched today (or will launch soon) include:

  • Forbes@100 Landing Page - The Forbes@100 landing page went live today and features a video message from Forbes Media CEO and Executive Chairman Mike Perlis, inspiring thoughts from nonprofit organizations as part of Forbes’ Social ImpactVoice campaign, Forbes magazine covers over the years, a timeline, a photo gallery and much more. See here: https://www.forbes.com/forbes-at-100
  • Social ImpactVoice – A new initiative that will support a wide range of nonprofit organizations focused on strengthening our communities and improving our nation and the world over the next 100 years. With Social ImpactVoice, Forbes is providing up to 25 nonprofits with the opportunity to share their thought leadership marketing content – pro bono – with Forbes.com’s nearly 50 million unique monthly visitors and across Forbes’ social media properties. Social ImpactVoice is part of BrandVoice, Forbes’ branded content platform. Similar in look and feel to BrandVoice posts, Social ImpactVoice will feature text, video or infographics, and will have the same visibility as editorial content on Forbes.com. Participating nonprofits include Dress For Success, The V Foundation for Cancer Research, God’s Love We Deliver, New York on Tech, imentor and Charity Water. Social ImpactVoice will officially kick off today featuring posts from six non-profits and will roll out through mid-September. Today, June 8 marks 100 days before Forbes’ birthday on September 15. You can view the posts that have gone live on Forbes.com from New York on Tech, Dress for Success, charity:water, iMentor, the V Foundation and God’s Love We Deliver.
  • Snapchat Scavenger Hunt Campaign - Forbes is launching an interactive Snapchat geofilter scavenger hunt titled “Find Yourself on Forbes,” with the goal of further engaging Forbes’ growing mobile & millennial audience. The scavenger hunt aims to give the company’s burgeoning millennial base the chance to participate in an aspirational geofilter moment: being on the cover of Forbes. On the morning of June 9th, the Snapchat geofilter resembling the Forbes cover will go live in one location. Every Friday, Forbes will drop hints about where the special filter can be found, encouraging users to find it, snap themselves on the Forbes cover, use Snapchat stickers to further customize their Forbes cover moment and post to their social channels using the hashtag #Forbesat100. A new location branded filter will go live Friday through Sunday starting June 9th through September 15th. This is the first time that Forbes is conducting a Snapchat Geofilter Scavenger Hunt. Learn more here: https://www.forbes.com/video/5462995565001.
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Date: 
Thursday, June 8, 2017