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FORBES RELEASES INAUGURAL TOP INFLUENCERS GLOBAL LIST

For the launch, Forbes is unveiling the top 10 influencers from around the world in each of three categories: Beauty, Fitness and Home. Please include a link back to www.forbes.com/top-influencers in any press coverage. #TopInfluencers

Forbes also debuts today episode one of the first season of its four-part video series “The Business of Influence,” a deep dive into influencer marketing. #BizOfInfluence

NEW YORK (April 10, 2017) – Forbes released today its first-ever “Top Influencers global list, featuring the power players around the world who have turned their social media audiences – on platforms like Instagram, YouTube, Twitter, and Facebook – into fortunes and empires. The Top Influencers global list will be published quarterly, ranking ten superstars from each of three unique categories per launch.

"For years, Forbes has ranked 'traditional' celebrities, like TV and film stars,” said Clare O’Connor, a staff writer for Women@Forbes who edited Forbes’ Top Influencers list. “This year, we decided it was time to take a look at folks using social media to earn both fame and, in many cases, multi-million-dollar fortunes. We'll continue to track this burgeoning economy, which will evolve as platforms like Snapchat rise in prominence and brand new competitors inevitably emerge."

“It’s time to recognize the influencer economy as a legitimate entrepreneurial pursuit,” added Christina Vuleta, Vice President of Forbes Women's Digital Network. “These social innovators are creating markets around their lives, and passions – and fulfilling a need for millions of people who want to hear from them versus a traditional brand sponsor.”

The debut edition of Forbes’ Top Influencers global list ranks thirty social media icons across three categories: Beauty, Fitness and Home. Between the 30 social media stars, these honorees have a combined following of approximately 250 million, earning up to $300,000 per post.

Featured call-outs are:

· Zoe “Zoella” Sugg (#1 in Beauty) – The 27-year-old British beauty vlogger has over 11.6 million YouTube subscribers and a bestselling line of candles, lotions and accessories at U.K. chain Superdrug.

· Kayla Itsines (#1 in Fitness) – Her “Sweat With Kayla” app generated $17 million in revenue in 2016 (according to App Annie), making the 25-year-old Australian the Internet’s undisputed workout queen.

· Grace Bonney (#1 in Home) – The New Yorker’s Design*Sponge blog reaches a million readers a month, with brands like Ann Taylor, West Elm and 3M paying to partner with her.

The Debut Edition of Forbes’ Top Influencers in Beauty, Fitness and Home:

Beauty

 

Fitness

 

Home

Rank

Name

Residence

 

Rank

Name

Residence

 

Rank

Name

Residence

1

Zoe “Zoella” Sugg

U.K.

 

1

Kayla Itsines

Australia

 

1

Grace Bonney

U.S.

2

Michelle Phan

U.S.

 

2

Jennifer Selter

U.S.

 

2

Elsie Larson

U.S.

3

Huda Kattan

U.A.E.

 

3

Emily Skye

Australia

 

3

Kate Albrecht

U.S.

4

Nikkie de Jager

Netherlands

 

4

Michelle Lewin

U.S.

 

4

Paloma Contreras

U.S.

5

Shannon Harris

New Zealand

 

5

Joe Wicks

U.K.

 

5

Will Taylor

U.S.

6

Jeffree Star

U.S.

 

6

Cassey Ho

U.S.

 

6

Bri Emery

U.S.

7

Kandee Johnson

U.S.

 

7

Simeon Panda

U.K.

 

7

Emily Henderson

U.S.

8

Manny Gutierrez

U.S.

 

8

Lyzabeth Lopez

Canada

 

8

Jennifer Hadfield

U.S.

9

Christen Dominique

U.S.

 

9

Natalie Jill

U.S.

 

9

Reichel Broussard

U.S.

10

Wayne Goss

U.K.

 

10

Rachel Brathen

Aruba

 

10

Coco Cozy

U.S.

 

For the complete list, feature stories and exclusive videos, visit: http://www.forbes.com/top-influencers. The next edition of Forbes’ Top Influencers global list will launch in June: Comedy, Travel and Gaming.

Methodology

Forbes partnered with influencer analytics firm Traackr, using its proprietary data to measure reach, or audience size; resonance, or propensity for virality; and relevance, or engagement related to influencers’ area of expertise.

With the help of social insight platform Captiv8, Forbes weighted candidates’ potential for earnings per post, according to the size of their following. Endorsements and other business generated offline, like product lines and book deals, were also reviewed.

Forbes only included influencers who made it big by building their fame from the internet up, rather than celebrities who also happen to have large audiences online. This is why you don’t see any Kardashians on the Beauty list, or Jillian Michaels leading Fitness. The scope was limited to influencers who mostly post in English. Social audience data is accurate as of Feb. 2017.

LAUNCH OF FORBES’ “THE BUSINESS OF INFLUENCE” VIDEO SERIES

Forbes also released today episode one of the first season of its four-part video series "The Business of Influence," a deep dive into the influencer marketing space, exploring how social media stars have carved out careers that didn’t exist a little over a decade ago. In part because it has become so lucrative, influencer marketing is getting noticed, alongside the macro-level influencers making millions on brand deals.

“We wanted to take a look at social media influencers through an entrepreneurial lens. An entire industry has sprung up around empowering brands to leverage influencers to reach the most passionate audiences the world has ever seen. And yet, no one seems to be able to agree on the value of a ‘Like’ or a follower or several other social currencies. It’s a young, exploding industry that’s still finding itself, but it’s very real and we should be taking it seriously, even if we don’t completely understand it,” said Forbes Media’s VP of Video Kyle Kramer.

Season one of "The Business of Influence" is a comprehensive look at the influencer marketing space and the economy cropping up around it. Episode one of the first season is titled “What is a Social Influencer?” and features D-trix (3.4M subscribers on YouTube), Baby Ariel (18M fans on Musical.ly), @fuckjerry, and Gary Vaynerchuk, along with a handful of thought leaders in digital media.

The next five episodes of the first season will run weekly on YouTube and Facebook.

Natasha Lekwa, Forbes’ Influencer Marketing and Snapchat Editor, is the host of this series. There are four seasons planned for “The Business of Influence,” each with six episodes. Twenty-four episodes in total will be released this year.

To view episode one of the first season of “The Business of Influence,” please visit in the Home category https://www.forbes.com/top-influencers/home/, in Fitness https://www.forbes.com/top-influencers/fitness/ and in Beauty https://www.forbes.com/top-influencers/beauty/.

 

Laura Daunis
Director, Corporate Communications, Forbes
212.367.4874 | ldaunis@forbes.com

 

Date: 
Monday, April 10, 2017