The Association of Magazine Media

GFK MRI RELEASES SPRING 2014 MAGAZINE AUDIENCE DATA

June, 10 2014

 

GFK MRI RELEASES SPRING 2014 MAGAZINE AUDIENCE DATA
 
June 10, 2014, New York, NY—GfK MRI today released to its clients the company’s Spring 2014 audience data for 180 consumer magazines. The data, derived from approximately 25,000 in-person interviews with adults 18+, show the level of readership for both printed and digital magazine editions (with the exception of magazine websites), along with extensive information on reader demographics.
 
In continuous surveys each year since 1979, GfK MRI has surveyed U.S. adults about their magazine readership habits. The resulting data, released in the Spring and Fall, are the industry currency for media plans that include print or digital magazines.
 
GfK MRI’s commitment to innovation and quality in research has made it the industry leader in market and media research in the United States.  In addition to magazine reading, GfK MRI also collects hundreds of data points about consumers’ use of products and services (including brand-level analyses) – from technology to home cleaning to travel.  

 

Contact:

David Stanton

email: us@gfk.com

 

Date: 
Tuesday, June 10, 2014