The Association of Magazine Media

GLAMOUR AND SELF INTRODUCE CONDÉ NAST AURORA

FOR IMMEDIATE RELEASE

Press Contact: Kimberly Bernhardt

kimberly_bernhardt@condenast.com

New Media Network Is Centered on Women Focused on Realizing the Possibilities for Healthier, Happier, and More Beautiful Living

NEW YORK, NY, February 2nd, 2016: Today Connie Anne Phillips, Publisher and Chief Revenue Officer of Glamour and Self, announces the launch of new media network Condé Nast Aurora. The network brings together two of the preeminent brands in women’s media into one powerful ad offering at scale. Speaking to a mindset focused on realizing the possibilities that come with each new day, Condé Nast Aurora will reach a community of 14 million women intent on realizing all of it.

“Condé Nast Aurora is organized around a distinct mindset and provides our partners with the unique opportunity to connect with millions of inspired women through the language of endless possibilities,” says Phillips. “We know that across all sectors, using this contemporary approach to connect with an engaged female audience at scale is one of the most effective ways that marketers can position their brands.”  

Targeting a wide range of clients, including beauty, wellness, fashion, health, and technology, Condé Nast Aurora will go to market with a digitally focused offering that provides advertisers with a broader set of capabilities, including targeting and branded content. Digital and social innovation will remain the priority, and strategic investments will be made in mobile, tools, and a diverse range of content across all platforms.  Condé Nast Aurora is available to partners starting today to experience the true power of possible.

About Glamour and SELF:

Glamour is the biggest fashion and beauty magazine brand in its competitive set, reaching an all-time high of one out of eight American women, with 11 million print readers and 10 million unique users online. Glamour has received a record number of National Magazine Awards, including Magazine of the Year, honoring print and digital excellence, and General Excellence for its category. Its content is available in an iPad edition, apps, podcasts, and books—including two New York Times bestsellers. In 2013 Glamour launched its video channel, which now boasts 46 video series and has received substantial critical accolades, including a 2014 National Magazine Award for Video and a Television Academy honor. With a robust social strategy across Facebook, Twitter, Instagram, YouTube, Snapchat, Google+, and Tumblr, Glamour’s total social media footprint is at a record high of 65 million touchpoints. For more information, visit Glamour.com.

SELF is the authority on health, fitness, beauty, and style for the woman who wants to achieve her personal best in all aspects of her life. The brand sets forth aspirational yet attainable goals—at the gym, at work, and beyond—and gives the reader the tools to reach them. SELF shows her that she can realize all these goals by tapping into her greatest source of strength: herself. For more information, visit Self.com

About Condé Nast:

Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences.  Attracting 143.4 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork.  The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television, and premium digital video programming. Over the past 20 years, Condé Nast has reached record profits, tripling its topline growth and exponentially expanding its content distribution.  During the same period, the company earned more editorial, design, digital, advertising, video, and business awards than any competitor in the industry.  In 2014 the corporation was recognized as one of the fastest-growing companies in the digital video business and was one of LinkedIn’s Top 25 Most In-Demand Employers.  The company has recently relocated to its new global headquarters at 1 World Trade Center, where it plays a leading role in the resurgence of Lower Manhattan. For more information, please visit condenast.com and follow @CondeNast on Twitter.

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Tegan Reyes

Glamour | Communications Assistant
One World Trade Center, 30th Floor, NYC 10007
212.286.7847 | tegan_reyes@condenast.com

Date: 
Tuesday, February 2, 2016