The Association of Magazine Media

GLAMOUR LAUNCHES #GLAMOURDATENIGHT: A NATIONWIDE CAMPAIGN TO BRING BACK THE DATE ON JUNE 28

FOR IMMEDIATE RELEASE     

Glamour Launches #GlamourDateNight: A Nationwide Campaign to Bring Back the Date on June 28

 

#GlamourDateNight features exclusive deals with restaurants, beauty bars, a fashion website, and dating services all over the country to make it easier than ever to get date night right!

 

Glamour is launching #GlamourDateNight, a nationwide campaign aimed at inspiring all women, whether they are single or in a relationship, to bring back the date on Saturday, June 28, 2014. The campaign was conceived in response to readers’ complaints about how no one goes on actual dates anymore. In fact, Glamour polled 2,500 real women and found that 31 percent of single women haven’t been on a “real” date in over a year, 73 percent of single women have wondered whether the last date they went on was a date, and 88 percent of women with partners don’t have a regularly planned date night.

 

Kicking off with the July issue and at Glamour.com/date-night, #GlamourDateNight is a multi-faceted campaign consisting of exclusive national and local deals with restaurants, beauty bars, a fashion website, and dating services, plus original in-book, online, and social media content geared toward all things dating, from fashion and beauty to etiquette.

 

“We hear from women everywhere that dating has essentially vanished—that it’s all about group hangouts and 11:00 P.M. texts these days, which women say just isn’t the same thing,” said Cindi Leive, editor-in-chief of Glamour. “So Glamour is helping women reclaim date night with #GlamourDateNight, an evening when everyone is encouraged to put their phone away and actually go spend one-on-one time with someone.”

 

Glamour has brokered exclusive deals to help with every aspect of planning for #GlamourDateNight. The new app Hinge searches your extended Facebook network for potentially compatible singles and connects you. For #GlamourDateNight new and current members will get two free bonus matches a day for any seven days between June 10 and June 28, 2014. All month long HowAboutWe has special #GlamourDateNight offers for singles and a free first date for couples. To look your best on your date, get 20 percent off your date-night outfit on Piperlime through this link (valid June 18–27, 2014). For great hair on June 28, 2014, get a free Mai Tai Spritzer (a $25 value) at any of 36 Drybar locations or online when you buy a Morning After Kit.

 

For June 28, 2014, Glamour has also curated special #GlamourDateNight meals, menus, and treats at more than 40 restaurants in cities across the country, including Atlanta, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, New York City, Philadelphia, San Francisco, and Washington, D.C. Highlights include dinner for $40 or less at New York City’s retro-chic The Meatball Shop, famed Los Angeles taco shop Lotería Grill, Boston’s M.C. Spiedo, or a locally grown meal for $35 at Ruggles Green in Houston. Celebrity chef Bryan Voltaggio’s Washington, D.C.–area restaurants—Volt, Range, and Family Meal—will give a free appetizer with any two entrées. On June 28, 2014, mention #GlamourDateNight for free s’mores at any Così nationwide when you order two entrées. For #GlamourDateNight every Whole Foods Market in the country has cheese, crackers, and wine for under $20.  

 

Original online and video dating-related content will be posted regularly on Glamour.com/date-night, including essays about dating from both editor-in-chief Cindi Leive and her husband, Howard Bernstein; the best and worst dates from celebrities like Lauren Conrad and Jon Hamm; an infographic on how to read a guy’s body language on a date; real-life dating red flags that Glamour staffers have personally witnessed; dating tips from self-help guru Gabrielle Bernstein; and a playlist of dating-themed videos on Glamour’s video channel, including Glamour’s relationship series “The Single Life.” Social media initiatives for #GlamourDateNight include a Facebook chat with Glamour’s resident guy expert, Jake, on June 24 at 2:00 P.M. ET, and on Instagram, Day-to-Date-Night outfit inspiration from @glamourmag, and Date-Night Makeup tips from @get_lipstick from June 23–28, 2014.

 

For more information visit Glamour.com/date-night and follow #GlamourDateNight on social media.

 

Kateri Benjamin

Glamour | Public Relations Manager
4 Times Square, 16th Floor, NYC 10036
212.286.3953 | Kateri_Benjamin@condenast.com

 

Date: 
Wednesday, June 11, 2014