The Association of Magazine Media

Golf Digest & Power Balance® Bring Golfers Who Give Back Franchise To Life

Custom GWGB Wristbands Benefitting The First Tee® Available For Pre-Order Now

(NEW YORK, NY) – Golf Digest & Power Balance, a leader in the market for Performance Technology sports accessories, are partnering to give all readers and golfers the chance to be Golfers Who Give Back by purchasing a Power Balance wristband. Golf Digest introduced Golfers Who Give Back in the December 2012 issue with an honor roll recognizing extraordinary golfers who use the game to make the world a better place. Now, in partnership with Power Balance, Golf Digest brings that editorial franchise to life to benefit The First Tee.

Available for preorder now and shipping mid February, golfers can purchase custom-designed Power Balance performance wristbands exclusively at Designed by Golf Digest Creative Director Ken DeLago with Power Balance designers, the wristbands (pictured below) feature the official Golfers Who Give Back icon and will be available for $29.99.

“After seeing how our Golfers Who Give Back franchise resonated with our readers,” said Golf Digest Chairman & Editorial Director Jerry Tarde, “we wanted to offer every golfer an opportunity to give back.”

Golfers who purchase a GWGB Power Balance wristband will directly contribute charitably to the game by impacting the expansion of youth golf: 50% of gross proceeds of each sale ($15) will be donated to The First Tee, golf’s junior development organization dedicated to bringing the sport to 10 million children by 2020.

“With this initiative, Power Balance wants to help grow the game,” said Power Balance Technologies Inc. CEO Denny Barge. “The First Tee brings golf to thousands of youth, and with the awareness and funds raised through the Golf Digest wristband, we hope to bring even more people into the game of golf.”

Proceeds donated to The First Tee will be used to expand the organization’s existing initiatives and further promote the organization’s nine core values: Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy & Judgment. In addition, Power Balance endorsers Keegan Bradley, Rickie Barnes & Stacy Lewis will show their support by wearing and promoting GWGB wristbands.

“The First Tee is focused on positively impacting the lives of 10 million young people over the coming years by sharing with them important core values and life skills that are critical to success in golf and in life,” said Joe Louis Barrow, Jr., chief executive of The First Tee. “Golf Digest is a longtime Trustee and supporter of The First Tee, and we’re grateful for the opportunity to be featured as part of this program with Power Balance that will undoubtedly raise awareness for our organization and its efforts.”

About Golf Digest Companies

Golf Digest Companies is part of Condé Nast and includes Golf Digest, Golf World and Golf Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement. For more information about Golf Digest Companies go to and stay connected on Twitter by following @GolfDigestMag.

About Power Balance Technologies Inc.

Power Balance Technologies Inc. (, the source of the original Power Balance Performance Technology® silicone wristband, is a leader in the market for Performance Technology sports accessories. The company produces a variety of products worn by millions of consumers and thousands of professional and amateur athletes worldwide. The company is headquartered in Orange County, CA and distributes its products in the US and internationally in more than 40 countries.  For more information on Power Balance, visit us at Stay up to date with the latest products, events and athletes at and on our Twitter handle - @powerbalance.

About The First Tee

The First Tee (, a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in elementary schools, at other youth-serving locations and on military installations.    

Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 7.6 million young people in all 50 United States and four international locations. The First Tee is an initiative of the World Golf Foundation and its Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Shell Oil Company is The First Tee’s Founding Corporate Partner and Johnson & Johnson is its Legacy Partner. Former President George W. Bush serves as honorary chair.


Media Contacts

Meg D’Incecco, Golf Digest, 212/286-2539

Jane Fader, The First Tee, 904/940-4330

Will Ober, Golf Digest, 203/761-5243

Terra Teat, Power Balance, 949/272-7315

Thursday, January 24, 2013