The Association of Magazine Media


NEW YORK, NY (May 4, 2017) – Hearst, one of the world’s largest publishers of monthly magazines, and Airbnb, the trusted global community marketplace for listing, discovering, and booking unique accommodations and experiences around the world, unveiled the pilot issue of Airbnbmag, hitting newsstands nationwide on Tuesday, May 23. The announcement was made by Hearst Magazines President of Marketing and Publishing Director Michael Clinton, Hearst Magazines Chief Content Officer Joanna Coles and Airbnb CEO and Head of Community Brian Chesky. Airbnbmag ($3.99) will be available at Barnes & Noble locations, supermarkets and mass retail stores, in airports and train terminals, and at newsstands across the United States and Canada. A second issue will be released in September.

Airbnbmag offers an insider’s view of global destinations echoing the spirit and reach of Airbnb. Driven by trends and insights gleaned from the Airbnb community of hosts, local insiders and experienced voyagers who provide on-the-ground perspective on cities, neighborhoods and scenic spots, Airbnbmag encourages readers to be travelers, not simply tourists, in destinations around the world. Destinations featured in the pilot issue include Austin, Australia, Bali, Cuba, London, Malibu, Savannah and Seattle.

“Travelers around the world are constantly looking for new inspiration and insight - whether to uncover hidden gems and discover unique destinations or plan for their next trip,” said Chesky. “Our community will provide the perfect lens for readers of Airbnbmag to discover the world, learn about new neighborhoods and hear great stories.”

Four feature sections anchor the issue: “The Local,” an insider’s look at how to eat, play and shop around the world; “Stay,” featuring Airbnb properties, tips and hacks for making anywhere feel like home; “Roam,” destinations and stories to help readers dream up their next journey; and “Belong,” spotlighting true-life adventures. A column called “Not Yet Trending” profiles a location that has recently spiked in popularity according to Airbnb data but has not yet landed on the map as a mainstream travel locale.

Airbnb is changing the way we travel, the way we connect, and the way we see the world,” Coles said. People want to be adventurers, explorers and locals, not tourists. Airbnb is at the leading edge of travel and Airbnbmag is the future of travel media.”

Contributors to the pilot issue include Mark Bittman, former New York Times columnist and author of How to Cook Everything, on the kitchen essentials to pack for an Airbnb experience; Chip Conley, Burning Man board member, on the best summer festivals around the world; and Jeff Wilser, author of Alexander Hamilton’s Guide to Life, on Hamilton’s haunts in New York City. Astronaut Mark Kelly and Elon Musk, founder of Space X and Tesla, discuss space travel, and Issa Rae, star of HBO’s Insecure, talks travel inspiration.

Airbnbmag reflects a new sensibility that grew out of Airbnb’s disruption of travel in the 21st century,” said Clinton. “We’re sharing a fresh take on how to see the world by tapping into the evolving stream of activities and travel habits of millions in the Airbnb community.”

The pilot issue includes 45 pages of broad-based advertising, from destinations and airlines to credit cards, technology and beauty.

Airbnbmag continues Hearst’s successful strategy of forging valuable partnerships with culturally significant and successful companies, personalities and brands. Starting with O, The Oprah Magazine in 2000, the company has launched Food Network Magazine, HGTV Magazine and Dr. Oz: The Good Life, and will launch The Pioneer Woman Magazine featuring Food Network personality Ree Drummond later this spring.

About Hearst Magazines
Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation, with print and digital assets reaching more than 130 million readers and site visitors each month. Hearst Magazines Digital Media includes 21 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorx.

About Airbnb
Founded in 2008, Airbnb’s mission is to create a world where people can belong anywhere they travel, connecting with local cultures and enjoying unique travel experiences. Through its platform, it allows people looking for accommodation to connect with others with available space, from apartments and houses to castles or treehouses, in more than 65,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to communities and local interests, while Places allows people to discover the hidden gems of the city through the recommendations of people who live there. Airbnb is people-powered and the easiest way to earn extra money with available space in a house or sharing passions, interests and cities.

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Media Contacts:

Nathan Christopher, Hearst Magazines; 212-649-2582

Allie Haake, Hearst Magazines; 212-649-2669


Thursday, May 4, 2017