The Association of Magazine Media

HEARST MAGAZINES APPOINTS DUNCAN CHATER AS GLOBAL VICE PRESIDENT, HEARST MAGAZINES DIGITAL MEDIA GLOBAL

NEW YORK – February 7, 2018 – Hearst Magazines has appointed Duncan Chater as Global Vice President, Hearst Magazines Digital Media Global to lead its digital international sales and marketing business.

Chater is currently Chief Brand Officer at Hearst UK overseeing its Luxury, Young Women and Wellness brands including Cosmopolitan, ELLE, Esquire, Harper’s BAZAAR, Town & Country, Men’s Health, Women’s Health, Runner’s World and NetDoctor.

He will join Hearst Magazines Digital Media Global, which provides digital solutions for international clients. Chater will be responsible for marketing and all Hearst Magazines' digital advertising revenue outside the US. He will work with the world’s leading advertisers to drive excellence in global branded content partnerships, allowing Hearst’s customers to reach their desired audiences across all relevant digital platforms at scale. He will report to Michael A. Clinton, Hearst Magazines' President, Marketing and Publishing Director, who is based in New York.

Chater will join Hearst Magazines Digital Media Global in March and will be based in London. He replaces Tracy Yaverbaun, who is leaving the business.

Commenting on the appointment, Michael A. Clinton, said: “Duncan has extensive experience specifically in the Luxury, Fashion, Watches and Beauty sectors, strong client relationships and a desire to keep moving the business forwards into new areas. Marketers are looking for creative global solutions at scale, and with our portfolio of brands in key markets around the world, we are in a unique position to provide trusted editorial environments and reach consumers in a way that works.”

Duncan Chater said: “I am thrilled to be appointed to this global digital role for Hearst Magazines. We have an incredibly talented team and a wonderful digital offering for global advertisers, particularly at a time when trust, context and consumer engagement is so important. Hearst provides a world class solution and I am looking forward to ensure we continue to deliver access to our award-winning content, digital expertise and consumer insight for our global partners.”

 

About Hearst Magazines

Hearst is the largest publisher of monthly magazines with a total paid circulation of over 36 million (AAM 1H 2017). Hearst Magazines’ print and digital assets reach nearly 137 million readers and site visitors each month–more than two-thirds of all women and millennial women in the country (source: 2017 comScore Multi-Platform/MRI 09-17/S17). The company publishes close to 300 editions and 200 websites around the world, with 25 titles in the U.S., and operates iCrossing, a global, full-service digital marketing agency, and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner with Condé Nast in the publishing services company PubWorX.

 

 

 

 

Flavie Lemarchand-Wood

Vice President, Communications

Hearst Magazines

Date: 
Wednesday, February 7, 2018