The Association of Magazine Media

HEARST MAGAZINES AUGMENTS PARTNERSHIP WITH CARINE ROITFELD

Hearst Magazines Digital Media to Host CR Fashion Book on its Proprietary Platform;

PubWorX, a Joint Venture with Condé Nast, to Manage Production of CR Fashion Book

November 21, 2016, NEW YORK – Hearst Magazines announced today that it will broaden its relationship with Harper’s BAZAAR Global Fashion Director Carine Roitfeld, publishing and leading revenue generation for Roitfeld’s digital brand, CRFashionBook.com on Hearst’s proprietary MediaOS platform. In addition, PubWorX, a Hearst joint venture with Condé Nast, will manage and oversee printing, production and distribution services for the biannual CR Fashion Book in print.

In the digital advertising, distribution and platform agreement, Hearst will monetize digital and social content and create custom programs for CRFashionBook.com, which will be hosted by Hearst’s universal publishing platform, MediaOS. Hearst will provide audience amplification, editorial services and syndication of CR Fashion Book digital content across the Hearst Magazines Digital Media portfolio, including ELLEHarper’s BAZAAR and Marie Clairebrands which collectively reach 30 million global site visitors each month. Hearst Magazines Digital Media reported record-breaking traffic in October with 192 million unique visitors, an increase of 32 percent year-over-year (Adobe Analytics). 

Advertising sales for CR Fashion Book in print will be overseen by Publisher Jorge Garcia, who has held the role since the magazine launched in September 2012. Vladimir Restoin Roitfeld has been appointed president of CR Fashion Book Ltd., the newly created company that will publish the magazine and produce all editorial content for print and digital.

“Carine is a global fashion force, and our partnership has been extremely successful over the past four years,” said Hearst Magazines President David Carey. “Carine’s role at Harper’s BAZAAR has been a model for our company, and we are very pleased to extend our relationship to include her personal media brand, CR Fashion Book, in print through PubWorX, our joint venture with Condé Nast, and online, via our MediaOS platform.”

“I love working with the editors and executives at Hearst Magazines; I trust them and they trust me,” Roitfeld said. “I have the freedom to express myself creatively and reach tens of millions of readers around the world in Harper’s BAZAAR, and now I have found a home where CR Fashion Book can continue grow and thrive, both in print and online.”

 

About CR Fashion Book

CR Fashion Book (www.crfashionbook.com) is a biannual publication from Carine Roitfeld launched in September 2012. A celebration of fashion and creativity, irreverent in spirit and timeless in style, a platform for groundbreaking styling, photography, with features from the most celebrated creators in fashion and art, as well as a new guard of rising talent, it is a place to discover intriguing people and inspiring imagery, constructed around each issue’s specific theme, all in an innovative format that combines the collectible aspect of a book with the energy of a carefully curated fashion magazine.

About Hearst Magazines

Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media, information and services companies. With 21 titles and 21 digital brands in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation. Hearst Magazines’ print and digital assets reach more than 128 million readers and site visitors each month – nearly two-thirds of all women and 69 percent of all millennial women in the country (source: comScore/MRI 9-16/S16). The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorX.

About PubWorX

PubWorx is a partnership between Hearst Magazines and Condé Nast, committed to offering scale and innovation to the magazine industry. With 200+ experts from across the industry, PubWorX empowers publishers with consumer marketing, circulation management, production services and paper solutions to streamline operations and grow business.

Contact: Alexandra Carlin, 212-649-2573 / acarlin@hearst.com

 

Date: 
Monday, November 21, 2016