The Association of Magazine Media

HEARST MAGAZINES EXTENDS PRODUCT LICENSING PARTNERSHIP WITH IMG TO INCLUDE ESQUIRE IN NORTH AMERICA

NEW YORK, December 14, 2017 – Hearst Magazines today announced it has extended its product licensing relationship with IMG to include Esquire in the U.S. and Canada. IMG has represented Hearst Magazines brands including Cosmopolitan, Esquire and Harper’s BAZAAR outside the U.S. since 2013, and Cosmopolitan in the U.S. since 2015. The announcement was made by David Carey, president of Hearst Magazines, and Steve Ross, vice president & global chief licensing director of Hearst Magazines.

With this new multi-year agreement, IMG will focus on building a portfolio of refined and aspirational products for Esquire in markets around the world across categories including apparel, accessories, jewelry, home and travel.

“Like the venerable Esquire brand, IMG is best-in-class and a trusted partner that helps us translate our brands into unique consumer products and vibrant commercial experiences,” Ross said. “We are confident the business is in very good hands to scale exponentially and bring innovative products to life in new markets.”

“As an Esquire subscriber for the past 20 years, I am truly excited that we have extended our representative relationship with Hearst to include this iconic brand in North America,” said Gary Krakower, vice president of IMG. “We look forward to collaborating with the editors to build upon the magazine’s array of modern and sophisticated consumer products for men who always aim to live life at its best.”

With 27 editions in 15 languages around the world, Esquire is the leading general-interest magazine for sophisticated men, covering everything from politics and health to fashion and the arts. Having entertained, enlightened and inspired men since 1933, the brand creates engaging conversations that drive culture, with a unique mix of intellectual showmanship, hilarity, visual punch and extraordinary writing.

About Hearst Magazines
Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2016). Hearst Magazines’ print and digital assets reach more than 128 million readers and site visitors each month – nearly two-thirds of all women and 69 percent of all millennial women in the country (comScore/MRI 9-16/S16). The company publishes close to 300 editions and 200 websites around the world and operates iCrossing, a global, full-service digital marketing agency, and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company and is a partner with Condé Nast in the publishing services company PubWorx.

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Media Contact:
Allie Haake, ahaake@hearst.com, 212-649-2669

 

Date: 
Thursday, December 14, 2017