The Association of Magazine Media

HEARST MAGAZINES GOES BACK ON PRESS WITH PILOT ISSUE OF THE PIONEER WOMAN MAGAZINE

NEW YORK, NY (June 20, 2017) – After a stunning debut on June 6, Hearst Magazines’ pilot issue of The Pioneer Woman Magazine has nearly sold out and is going back on press to print an additional 100,000 copies.

The new brand, in partnership with Scripps Networks Interactive and Food Network star Ree Drummond, is available at Walmart, where Drummond’s lines of cookware, dinnerware and home products are also sold, as well as in Drummond’s Pawhuska, Oklahoma, store, The Mercantile. Initial distribution of the pilot issue was 150,000 copies, with a $3.99 cover price.

“Ree is a remarkably talented storyteller, successful across so many platforms, from books to blogs to television,” said Hearst Magazines President of Marketing and Publishing Director Michael Clinton. “As her millions of fans know, her unique and inspiring take on life is a phenomenon, and the magazine is a new way for her fans to engage with her.”

The Pioneer Woman Magazine expands the immensely popular Pioneer Woman brand. Drummond launched The Pioneer Woman blog in 2006 and quickly became a lifestyle phenomenon, attracting millions of fans and inspiring women with her humor and candid stories about life on the ranch. Drummond’s show, The Pioneer Woman, premiered on Food Network in 2011, and she has authored a string of New York Times best-selling cookbooks.

The Pioneer Woman Magazine follows Hearst Magazines’ successful strategy of creating valuable partnerships with culturally significant personalities and brands. Starting with O, the Oprah Magazine in 2000, the company has launched Food Network Magazine, HGTV Magazine, and, in May, Airbnbmag in partnership with Airbnb.

The pilot issue includes “Pioneer Style” shopping guides (“A Girls’ Guide to Cowboy Boots”); a behind-the-scenes tour of her famous kitchen (“Camera Ready”); a feature on folk-art aprons by “The Apron Lady” Helen Gage (“A Stitch in Time”); cake decorating tips from her son’s 13th birthday party (“Happy Birthday, Todd!”) and a photo essay of a typical summer day at the family’s cattle ranch (“Meanwhile, Back at the Ranch”). Throughout the magazine, readers will also find Pioneer Woman signature recipes, including family dinners, summer party menus, and a favorite scone from The Mercantile.

Advertisers in the pilot issue include American Standard, Dr Pepper, Ikea, Land O’Lakes, and Sherwin-Williams, with L’Oreal as the exclusive beauty advertiser.

A second pilot issue of The Pioneer Woman Magazine will be on sale in September.

About Hearst Magazines
Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media, information and services companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation, with print and digital assets reaching more than 130 million readers and site visitors each month. Hearst Magazines Digital Media includes 21 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Delish.com. The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorx.

About Scripps Networks Interactive
Scripps Networks Interactive, Inc. (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio includes leading TV and entertainment brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. Its digital division Scripps Lifestyle Studios creates compelling content for online, social and mobile platforms. International operations include TVN, Poland's premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company's global networks and websites reach millions of consumers across North and South America, Asia-Pacific, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit http://www.scrippsnetworksinteractive.com.

# # #

Date: 
Tuesday, June 20, 2017