The Association of Magazine Media

HEARST MAGAZINES TO INTRODUCE NEW MAGAZINE BRAND WITH FOOD NETWORK SENSATION REE DRUMMOND, THE PIONEER WOMAN

Two Issues of The Pioneer Woman Magazine to Debut in 2017, with the First in June

NEW YORK, December 8, 2016 – Hearst Magazines and Scripps Networks Interactive, joint-venture partners since 2008 (Food Network Magazine, HGTV Magazine) today announced the June 2017 debut of the first issue of The Pioneer Woman magazine with Food Network star Ree Drummond. The announcement was made by Hearst Magazines President of Marketing and Publishing Director Michael Clinton and Hearst’s Ellen Levine. Maile Carpenter, editor-in-chief of Food Network Magazine, will edit the first issue.

Drummond launched The Pioneer Woman blog in 2006. It quickly became a lifestyle phenomenon, with millions of fans flocking to her website and social media pages, inspired by her humor, country lifestyle, heartfelt stories and family-friendly recipes. Drummond’s show, “The Pioneer Woman,” premiered on Food Network in 2011, and she has authored a string of New York Times best-selling cookbooks. Drummond recently partnered with Walmart on an ever-expanding line of cookware, dinnerware and home products and last month opened The Mercantile, a restaurant, bakery and general store, near her home in Oklahoma.

The Pioneer Woman magazine will feature a strong emphasis on food, showcasing Drummond’s accessible style for cooking, meal planning and casual entertaining. Additional stories will cover fashion, lifestyle, family and culture/fun, along with personal anecdotes and photographs of her life on the ranch.

“I love using images to tell stories, demonstrate recipes, and share helpful tips, and I want to create a fun, positive, exciting experience for readers,” Drummond said.

“We have a truly wonderful partnership with Scripps, through Food Network Magazine and HGTV Magazine, both top-10 brands at the newsstand, and we’re excited to introduce a new one,” Clinton said. “Ree has an extraordinary ability to connect with women through the everyday adventures of her life, and The Pioneer Woman magazine will translate her message to a new platform for her passionate fans.”

“Since she wrote her first blog post 10 years ago, Ree has become an internet sensation, building on her success with a top-rated Food Network show and steady stream of best-selling cookbooks,” Levine said. “Now her fans will be able to connect with her in a whole new way.”

“We’d all love to hang out with Ree for a day, and in the magazine we’ll get to do that. She’ll share fun stories and great advice from cover to cover, plus plenty of her signature, down-home, irresistible food. I’m so excited to help bring all of Ree’s ideas to print,” Carpenter said.

“Ree has grown from a blogger and author into a trusted lifestyle expert Food Network audiences come to weekly,” said Kathleen Finch, chief programming, content and brand officer, Scripps Networks Interactive. “Having the opportunity to partner with Ree, as well as building off the shared successes we have with Hearst on our Food Network and HGTV joint-ventures, this new magazine is one we look forward to offering all fans who aspire to spend a day on the ranch with The Pioneer Woman herself.”

The Pioneer Woman magazine follows Hearst’s successful strategy of creating valuable partnerships with culturally significant personalities and brands. Starting with O, the Oprah Magazine in 2000, the company has launched Food Network Magazine, HGTV Magazine and Dr Oz: The Good Life.  

About Hearst Magazines
Hearst Magazines is a unit of Hearst (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles and 21 digital brands in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation. Hearst Magazines’ print and digital assets reach more than 128 million readers and site visitors each month – nearly two-thirds of all women and 69 percent of all millennial women in the country. (source: comScore/MRI 9-16/S16). The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorx.

About Scripps Networks Interactive
Scripps Networks Interactive (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month. International operations include TVN, Poland’s premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living. The company’s global networks and websites reach millions of consumers across North and South America, Asia, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit scrippsnetworksinteractive.com.

Media Contact: Jillian Sanders, 212.649.2165, jilliansanders@hearst.com

 

Date: 
Thursday, December 8, 2016