The Association of Magazine Media

HEARST MAGAZINES INTRODUCES THE PIONEER WOMAN MAGAZINE WITH FOOD NETWORK SENSATION REE DRUMMOND

New Lifestyle Magazine Available Nationwide June 6th

 

NEW YORK, NY (June 6, 2017) – Hearst Magazines and Scripps Networks Interactive, joint-venture partners since 2008 (Food Network Magazine, HGTV Magazine), will debut the pilot issue of The Pioneer Woman Magazine with Food Network star Ree Drummond, on June 6. The announcement was made by Hearst Magazines President of Marketing and Publishing Director Michael Clinton, Editor in Chief of Food Network Magazine Maile Carpenter, who will edit the pilot issue, and Hearst Magazines Editorial Consultant Ellen Levine. The Pioneer Woman Magazine ($3.99) will be available exclusively at more than 4,000 Walmart stores nationwide.

 

The Pioneer Woman Magazine expands the immensely popular Pioneer Woman brand. Drummond launched The Pioneer Woman blog in 2006 and quickly became a lifestyle phenomenon, attracting millions of fans and inspiring women on every social media platform with her humor and candid stories about life on the ranch—plus tons of great recipes and tips. Drummond’s show, The Pioneer Woman, premiered on Food Network in 2011, and she has also authored a string of New York Times best-selling cookbooks.

“The magazine brings together everything I’m passionate about,” said Drummond. “I love using images to share recipes, spark discussions, and tell stories, so this was a natural next step for me. I couldn't be more thrilled with the first issue!”

In the magazine, readers will be able to experience the Pioneer Woman brand in a whole new way: In the first issue, Drummond takes them on a tour of her new general store; shares stories (and confessions!) about hairstyles, fashion and home decorating; and dishes out lots of new, family-friendly recipes.

Drummond’s upbeat personality and presence are woven in throughout the pilot issue as heartfelt anecdotes, thoughtful entertaining tips, and scrapbook-style photography,” said Hearst’s Ellen Levine. “The magazine allows Ree to expand her footprint into a fresh new lifestyle arena.”

The pilot issue includes “Pioneer Style” shopping guides (“A Girls’ Guide to Cowboy Boots”), a behind-the-scenes tour of her famous kitchen (“Camera Ready”), a feature on folk-art aprons by “The Apron Lady” Helen Gage (“A Stitch in Time”), cake decorating tips from her son’s 13th birthday party (“Happy Birthday, Todd!”), and a photo essay of a typical summer day at the family’s cattle ranch (“Meanwhile, Back at the Ranch”). Throughout the magazine, readers will also find Pioneer Woman signature recipes, including family dinners, summer party menus, and a favorite scone from The Mercantile.

“We worked really closely with Ree to create something that is truly hers,” said Carpenter. “We had so much fun bringing her brand to print—and watching it come to life on the pages. Ultimately, the magazine will leave you with the feeling that you’ve just spent the day with Ree, and who wouldn’t want that?”

The first issue of The Pioneer Woman Magazine has 124 total pages, 35 of which are advertising from brands including American Standard, Dr Pepper, Ikea, Land O’Lakes, and Sherwin-Williams, with L’Oreal as the exclusive beauty advertiser.

The newsstand-only pilot issue will be sold at Walmart, where Drummond’s line of cookware, dinnerware and home products, has been very successful for the retail chain. Copies will also be available at Drummond’s Pawhuska, OK, store The Mercantile.

Hearst has a successful track record of partnering with incredible talent to create new magazines, and we’re very excited to work with Ree on her continued expansion in the marketplace,” said Clinton. Ree has a charm and positive outlook that fans can’t get enough of—and her unique voice made her a perfect fit for us.”

The Pioneer Woman Magazine follows Hearst’s successful strategy of creating valuable partnerships with culturally significant personalities and brands. Starting with O, the Oprah Magazine in 2000, the company has launched Food Network Magazine, HGTV Magazine, and, in May, Airbnbmag in partnership with Airbnb.

More information about The Pioneer Woman Magazine can be found online here.

About Hearst Magazines

Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation, with print and digital assets reaching more than 130 million readers and site visitors each month. Hearst Magazines Digital Media includes 21 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Delish.com. The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorx.

 

About Scripps Networks Interactive

Scripps Networks Interactive, Inc. (Nasdaq: SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company's lifestyle media portfolio includes leading TV and entertainment brands HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. Its digital division Scripps Lifestyle Studios creates compelling content for online, social and mobile platforms. International operations include TVN, Poland's premier multi-platform media company; UKTV, an independent commercial joint venture with BBC Worldwide; Asian Food Channel, the first pan-regional TV food network in Asia; and lifestyle channel Fine Living Network. The company's global networks and websites reach millions of consumers across North and South America, Asia-Pacific, Europe, the Middle East and Africa. Scripps Networks Interactive is headquartered in Knoxville, Tenn. For more information, please visit http://www.scrippsnetworksinteractive.com.

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Date: 
Tuesday, June 6, 2017