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THE HOLLYWOOD REPORTER PARTNERS WITH TECH LEADER MORNING CONSULT FOR WEEKLY EDITORIAL POLLS

THR and Morning Consult Will Join Forces to Shape Conversations about the Hottest Issues and Industry Trends in Hollywood

 

LOS ANGELES—October 10, 2018 The Hollywood Reporter has joined forces with Morning Consult, a technology company revolutionizing ways to collect, organize, and share survey research data, THR announced today. Morning Consult and THR’s editorial staff will create weekly polls, with the goal of shaping crucial conversations about the hottest topics and industry trends facing Hollywood today. The partnership was announced on Tuesday by Matthew Belloni, Editorial Director of The Hollywood Reporter.

“Now more than ever, it’s important for THR readers to have a firm grasp on what the public is thinking about divisive topics,” Belloni said. “It also helps THR’s editorial team to know what various segments of the population are thinking about the ‘hot topic’ issues and people we cover. We’re excited to work with Morning Consult to delve deeper into the minds of consumers.”

The weekly polls, which are conducted online among American adults 18-plus, will debut in The Hollywood Reporter’s October 10 issue. Morning Consult utilizes multiple online survey panel providers to garner results; the first poll findings take a detailed look at whether Hollywood stars are effectively influencing Americans on key political and social issues ahead of this November's midterm elections.

All future poll topics will be determined by The Hollywood Reporter’s editorial staff, led by News Director Erik Hayden. Results will appear in print Hollywood Reporter magazine as well as online on THR.com.

The partnership with Morning Consult is the latest milestone in a landmark year for THR. The longtime leader in the entertainment news space, the brand’s video series, including THR’s signature Roundtables, garnered a record-breaking 533 million cross platform views in 2017 — up from 222 million in 2016.

Morning Consult is a leading technology company that produces results at unprecedented scale, speed, and accuracy, expanding the possibilities of how survey research data can drive business and editorial strategy. At the core of these solutions is a rigorous scientific methodology, trusted by media partners including The New York Times, POLITICO, and now The Hollywood Reporter. “The Hollywood Reporter is a distinguished voice in the entertainment space,” said Michael Ramlet, CEO and Co-Founder or Morning Consult. “We are honored to be working with Matthew Belloni and team on a first-of-its-kind partnership to provide insight into what Americans think about the biggest news and trends in Hollywood.”

 

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About The Hollywood Reporter

The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unparalleled access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won a 2016 Webby Award for best online film and video in the entertainment category, was nominated in 2017 and 2018 for a Webby in the magazine website category, and topped the 2017 National Arts and Entertainment Journalism Awards with 17 wins, including Best Website for THR.com. THR also picked up the American Society of Magazine Editors National Magazine Award for General Excellence in 2015 and 2016, in addition to 2015 and 2016 ASME National Magazine Award nominations for Magazine of the Year and a 2016 Gerald Loeb Award nomination for its Studio Chiefs Roundtable. THR's platforms include an award-winning weekly magazine, dynamic web and mobile sites, video series, a huge social media footprint, and glittery year-round events.

The Hollywood Reporter-Billboard Media Group reaches more than 40 million (Q2 2018 Monthly Avg.) U.S. users a month online per ComScore, with a social footprint of more than 36 million, ranking number 18 among comScore entertainment properties in July 2018, delivering news to an audience of industry power players and consumers deeply invested in entertainment content.

Follow The Hollywood Reporter on Twitter @thr, on Facebook at facebook.com/HollywoodReporter, on Instagram @hollywoodreporter, and on Snapchat at thrsnaps.

About Morning Consult

Morning Consult is a leading technology company revolutionizing ways to collect, organize, and share survey research data helping leaders make intelligent decisions about their businesses. With offices in New York, Washington D.C., San Francisco, and Chicago, Morning Consult provides rapid and meticulously-tested research, news, and brand-tracking technology for over 150 of the world’s biggest companies and industry associations. Morning Consult conducts regular surveys for major media organizations including POLITICO, Bloomberg, The New York Times, AdAge, and Vox. For more on Morning Consult, visit www.morningconsult.com

Media Contacts:

High10 Media

Jimmy Harney | Jimmy@High10Media.com

Date: 
Wednesday, October 10, 2018