The Association of Magazine Media

InterMedia Outdoors Partners with CDS Global

InterMedia Outdoors Partners with CDS Global

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InterMedia Outdoors selects CDS Global to provide subscription management services, including marketing database integration, for its audience of 80 million sportsmen.

DES MOINES, Iowa – June 12, 2014 – CDS Global and InterMedia Outdoors, the premier outdoor sports-oriented magazine and media group, are pleased to announce a partnership for CDS Global to deliver integrated subscription and business processing and database services. With this collaboration, InterMedia Outdoors will strengthen their relationship with consumers, delivering greater value and service.

InterMedia Outdoors selects CDS Global for subscription management services and marketing database integration for its audience of 80 million sportsmen.CDS Global, a wholly owned subsidiary ofHearst Corporation, will provide database servicesmagazine fulfillmentcustomer servicemailing services and business intelligence for InterMedia Outdoors’ 15 magazine brands. The marketing database service will merge print and digital subscription data with book purchases, website forum postings, data shared with InterMedia Outdoors television programs and other interactions across brands. This integration provides a complete view of a customer’s relationship with the publisher.

“CDS Global is proud to partner with InterMedia Outdoors, one of the leading print and digital content providers with a strong presence in broadcast media,” said Malcolm Netburn, chairman and CEO of CDS Global. “Together, we will handle all subscription processes and fully support all the ways consumers receive content and information. InterMedia Outdoors’ passion and belief in great content and media will drive us to be innovative and will deepen our dedication to excellence.”

“I am thrilled to have selected CDS Global, who as an industry leader proved to us they not only understand our business but are also committed to helping to drive future success with new and emerging products and services,” said Jeff Paro, president and CEO of InterMedia Outdoors.

About InterMedia Outdoors

Reaching the most avid outdoors enthusiasts across all media, InterMedia Outdoors, Inc. is recognized for the strongest brands in the industry, including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish and 10 other leading magazines that reach more than 24-million readers. IMO’s network of 17 websites, including the BassFan network, attract more than 36-million annual unique visitors, and over 220 self-produced episodes of original branded hunting, shooting and fishing themed programming air on sister television entity, the Sportsman Channel. Visit for more information.

 About CDS Global

With more than 40 years of expertise, CDS Global is the leading provider of end-to-end business process outsourcing for more than 1,100 marquee brands across industries, including media, nonprofits, utilities and consumer products. The company helps organizations connect with 159 million customers, subscribers and donors worldwide.

From order management and payment processing to customer service and business intelligence, CDS Global creates meaningful and seamless consumer interactions using data-driven solutions. These solutions help make businesses more efficient and cost-effective while driving consumer engagement and satisfaction.

About CDS Global

Thursday, June 12, 2014