The Association of Magazine Media

KALMBACH PARTNERS WITH CRAFT BEER & BREWING ON BEER EVENT

 For immediate release: Feb. 5, 2015

 

Kalmbach Publishing and Unfiltered Media Group
to Partner on Craft Beer Events

 

In response to the rapid rise in interest in craft beer events, enthusiast media company Kalmbach Publishing Co. and Unfiltered Media Group, LLC, publisher of Craft Beer & Brewing Magazine®, have entered into a partnership to produce the inaugural Wisconsin Craft Beer Festival at the nationally renowned Harley-Davidson Museum in Milwaukee on Oct. 23 and 24, 2015.

 

The festival will feature 50 craft breweries, both national and Wisconsin-based, offering tastings of more than 150 craft beers and ciders (including rare and limited-distribution options), as well as educational classes and events for those who love brewing or want to learn more about it. For more information about the festival, visit www.wisconsincraftbeerfestival.com.

 

The two media businesses approach the partnership with complementary skill sets and similar values. In addition to the Wisconsin Craft Beer Festival, the partners are actively planning a February 2016 festival in Minneapolis, and additional festivals to be announced.

 

“When we started our discussions, it quickly became clear that a partnership between Unfiltered Media and Kalmbach would be the perfect blend of their knowledge of craft beer and homebrewing and our background in event planning,” said Chuck Croft, Kalmbach president.

 

“The live event experience is absolutely crucial for both our audience and our industry partners,” said John Bolton, Unfiltered Media CEO. “We’re delighted to be able to give beer lovers a chance to sample the special flavors of craft beer from regional and national breweries and give the homebrewer an in-person opportunity to learn from masters of the craft.”

 

 

For more information, please contact:

 

John Bolton, CEO                              Jeanne Wieland, New Product Director

Unfiltered Media Group LLC                        Kalmbach Publishing Co.      

888-875-8708                                      262-798-6647

jbolton@beerandbrewing.com            jwieland@kalmbach.com       

 

 

Kalmbach Publishing Co. was founded in Milwaukee in 1934 and publishes 15 special-interest and enthusiast magazines, related books and events, and produces more than 30 websites from its headquarters in suburban Waukesha, Wis. Kalmbach produces the Bead&Button Show, a premier event that is Milwaukee's largest annual consumer show and the largest jewelry and beading show in the world.

 

Unfiltered Media Group produces enthusiast content across all print, digital and social channels. Its industry-leading Craft Beer & Brewing Magazine serves the beer enthusiast from a brewer’s perspective. The company also publishes the annual SIP Cooking with Beer, iOS content and utility apps, an online learning platform for brewers, print and digital books, videos, and more. The company is based in Fort Collins, Colo., and was founded in 2013 by CEO John Bolton, CCO Jamie Bogner, and co-founder Stephen Koenig.

Date: 
Friday, February 6, 2015