The Association of Magazine Media

THE MAGNOLIA JOURNAL RELEASES WINTER ISSUE; NAMED HOTTEST NEWCOMER ADWEEK’S ANNUAL HOT LIST

DES MOINES, IA/NEW YORK, NY/WACO, TX (November 9, 2017) – Meredith Corporation (NYSE: MDP; meredith.com) – the leading media and marketing company with national brands serving more than 110 million American women including 70 percent of all U.S. female Millennials – released the fifth issue of The Magnolia Journal with Joanna Gaines gracing a very seasonal winter cover.

The Magnolia Journal’s Winter 2017 issue, which hits newsstands November 14, focuses on the theme of “Wonder.” In addition to newsstands, the magazine is available for purchase at major U.S. retailers such as Target, Barnes & Noble, Whole Foods & Walmart; Magnolia Market in Waco, Texas; and online at www.magnoliamarket.com.

The release of the Winter 2017 issue coincides with The Magnolia Journal being named Hottest Newcomer on Adweek’s Annual Hot List.

The successful quarterly magazine – based on Chip and Joanna Gaines’ popular Magnolia brand – debuted in Fall 2016 as a newsstand-only title with an initial run of 400,000 copies and a cover price of $7.99. Within a week, major U.S. retailers started to request additional copies, citing sold-out pockets across the country, and another 200,000 were printed. The rate base was subsequently increased to 800,000 for the Fall and Winter 2017 issues, and Meredith is already selling more than a million copies of The Magnolia Journal. Last month, Meredith Corporation announced the magazine will be raising the rate base to 1.2 million in February 2018.

The Magnolia Journal has experienced an outstanding first year,” says President of the National Media Group, Jon Werther. “Consumers and advertisers alike can’t get enough of this magazine, and we couldn’t be happier that Adweek has chosen to recognize the success that this new powerhouse brand has achieved.”

In addition to the Adweek Hot List, The Magnolia Journal recently received several accolades at this year’s FOLIO Awards, including:

· Winner: Eddies - Consumer – Full Issue – Women’s Lifestyle

· Winner: Ozzies – Use of Typography

· Winner: Ozzies – Consumer/Custom – Design, New Magazine

· Honorable Mention: Ozzies – Consumer – Cover Design – Above 250,000 Circulation

· Honorable Mention: Ozzies – Overall Design – Above 250,000 Circulation

· Honorable Mention: Ozzies – Use of Illustration

· Honorable Mention: Ozzies – Use of Photography

 

"From the start, our hope was for this magazine to inspire a sense of curiosity with readers,” says Editor in Chief Joanna Gaines. "There’s so much beauty in the things happening around us every day, and I’m excited to continue sharing those things and those moments.”

ABOUT THE MAGNOLIA JOURNAL

The Magnolia Journal is a lifestyle magazine from Magnolia, a Waco, Texas-based home and lifestyle brand founded in 2003 by Chip and Joanna Gaines. The magazine offers readers fresh inspiration for the home and beyond.

ABOUT MEREDITH CORPORATION

Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

 

Meredith's National Media Group reaches more than 110 million unduplicated women every month, including 70 percent of U.S. Millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes & Gardens, Allrecipes, Parents, SHAPE, Martha Stewart Living and The Magnolia Journal. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is an award-winning, strategic and creative agency that provides fully integrated marketing solutions for many of the world’s top brands, including The Kraft Heinz Co., Bank of America, WebMD, Volkswagen and NBCUniversal.

 

Meredith's Local Media Group includes 17 television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

 

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Meredith Contacts:

Liz Malone, Senior Publicist, National Media Group: liz.malone@meredith.com; 212-551-7172

Magnolia Contact:

Brock Murphy, Director of Public Relations; brockmurphy@magnoliamarket.com; 254-495-2402

Date: 
Friday, November 10, 2017