The Association of Magazine Media

MARIE CLAIRE INTRODUCES @PEAK, A MONTHLY FEATURE FOCUSING ON WELLNESS

MARIE CLAIRE INTRODUCES @PEAK, A MONTHLY FEATURE FOCUSING ON WELLNESS

NEW YORK (September 24, 2014) – A new monthly feature dedicated to the pursuit of a healthy lifestyle debuts in the October issue of Marie Claire (on newsstands this week). Called @Peak, the editorial content stands at the crossroads of fashion and fitness, and speaks to how wellness has become a mind-set, attitude and lifestyle more than ever before. @Peak—which expands and refocuses Marie Claire’s existing health and relationship content — will be in every issue, and will run as an expanded section four times a year, in October, January, June and August.

Marie Claire readers are stylish, confident and sexy women,” said Anne Fulenwider, editor-in-chief. “It is only natural for us to expand our pages to focus on such an important part of their lives—health and wellness. We consider this the fashion girl’s guide to fitness.”

The section joins established sections @Work (career-related content) and @Play (culture and entertainment), and illustrates the continued vitality and breadth of the Marie Claire brand. @Peak is a cheat sheet containing everything style insiders talk about at fashion shows and shoots – boutique gym classes, trainers and tech, the gurus, green juices and gear.

October’s @Peak section highlights:

Health News

The latest in fitness, nutrition and more—the best workout buds, vitamin- and mineral-rich alkalizing supplement powder, and guilt-free frozen dessert.

Fitness Report

In a time when fitness instructors inspire cult followers, and penance-like juice fasts are de rigueur, Marie Claire reports on today’s health trends. In this month’s “Higher Calling,” read about women across the nation who are embracing wellness with a near-religious fervor.

Guru

Health-conscious influencers in the fashion world dish details of their typical day. October’s @Peak features Vanessa Packer, a former stylist with a degree in holistic nutrition—including “My One Thing,” a recurring sidebar that will highlight one action or treat the guru does or aspires to do for herself each day.

Good Taste

Think you can’t fit eating well into your workweek? Think again. This month, three highfliers from the fitness and nutrition worlds share their go-to power foods like no-fail cold farro salad, the perfect kale smoothie and the lifesaving green wrap.

Love & Sex

Ever wonder if love is all in the genes? Or if a healthier you could mean a happier you in the bedroom? Here, Marie Claire shares the latest on relationships, sex and more. In the October issue, the magazine puts to the test a biotech startup’s claim that who you date comes down to DNA. And, a woman who underwent gastric bypass surgery and lost 180 pounds shares her story on how she went from binge-eating to binge-dating.

Body Shots

Health and fitness influencers share selfies of their active adventures. The October issue spotlights model Heather Marks.

Horoscope

Everything readers need to navigate the month according to their star signs, with a new ‘body and soul’ section.

@Peak is an opportunity for us to connect to the modern-day woman who takes active role in her well-being and lives life in top form—at her peak,” said Nancy Berger Cardone, vice president, publisher & chief revenue officer.

To kick off @Peak, Marie Claire has secured the largest LED billboard in Times Square at 1552 Broadway which will encourage readers to tweet messages about what keeps them on their game, in the zone and at their best using the hashtag #MyOneThing. In addition, the magazine has launched an ongoing partnership with fitness app BurnThis starting with @Peak Week, October 13 – 17.   Marie Claire will invite readers to attend complimentary boutique fitness classes at some of the hottest studios in New York and Los Angeles including: Bari Studio, Body by Simone, Flywheel Sports, Barry’s Bootcamp, SLT, and more.

 

ABOUT MARIE CLAIRE:

Marie Claire (www.marieclaire.com) is the fashion magazine with character, substance, and depth, for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. A culturally relevant experience, Marie Claire is published in 35 countries and is read by more than 15 million worldwide. The magazine was founded in 1937 by French industrialist Jean Prouvost, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency. Follow Marie Claire on Twitter @marieclaire.

Contacts: Elizabeth R. FitzGerald, Hearst Magazines
212-649-2586, efitzgerald@hearst.com     

                 Lauren Demitry, Hearst Magazines
212-649 2619, ldemitry@hearst.com

Date: 
Wednesday, September 24, 2014