The Association of Magazine Media

MAZ LAUNCHES US WEEKLY APP FOR AMERICAN MEDIA INC., POWERED BY TVX

NEW YORK, June 14, 2017 /PRNewswire/ -- Media technology company MAZ announced that they have partnered with American Media Inc. to launch a brand-new OTT and mobile app for Us Weekly, a weekly celebrity and entertainment magazine, built on their TVX and Phoenix products. AMI recently acquired Us Weekly from Wenner Media. Us Weekly joins the roster of other AMI properties powered by MAZ, such as OK!, Star, Men's Fitness, Soap Opera Digest, and Radar Online.

American Media Inc. owns and operates the leading celebrity, health and fitness media brands in the country. With the recent acquisition of Us Weekly from Wenner Media, AMI now boasts a combined circulation of 4.9 million per month, and a digital reach of 60 million unique visitors, giving them the number one market share in total newsstand circulation in the celebrity category.

TVX launched in January 2017, and was built to bring stunning OTT apps to media brands by providing an intuitive viewing experience for consumers, with powerful tools for publishers to manage and monetize. Phoenix, released in November 2016, aims to reimagine the digital magazine for mobile, with fully optimized issue and article layouts and options for daily news, video, image, and web content. In tandem, Us Weekly now offers their users a device-agnostic experience, where their videos, weekly magazine, and web content are all emphasized and consumed.

"We are very excited to provide an enhanced experience for Us Weekly readers," said Ephraim Brennan, VP of Consumer Marketing at AMI. "With this new app, readers can now engage with both video and written content daily from both their TVs and their phones. These new features will create even more excitement around the Us Weekly brand."

"AMI has been such a valuable partner to us over the years," said MAZ CEO, Paul Canetti, "and the launch of Us Weekly on OTT might be our most exciting venture together yet. On top of delivering weekly issues, being able to bring an experience that transcends all devices and screens is an innovative and progressive move, which signifies a large trend in publishing."

Download Us Weekly today on iOS, Apple TV, and Chromecast.

Please visit www.mazdigital.com/tvx for more information on TVX, and www.mazdigital.com/phoenix for Phoenix.

About MAZ: 
MAZ enables leaders in media to become leaders in technology. Founded by Apple and Adobe designers and engineers, MAZ is on the forefront of OTT and mobile technology with a suite of powerful CMS and app creation tools that power over one thousand apps and websites for industry giants such as Forbes, Gannett, Pearson, Rodale, Fast Company, and many more.   

About American Media Inc.: 
American Media Inc. owns and operates the leading celebrity, health and fitness media brands in the country. With the recent acquisition of Us Weekly from Wenner Media, AMI now boasts a combined circulation of 4.9 million per month, and a digital reach of 60 million unique visitors, giving them the number one market share in total newsstand circulation in the celebrity category.

Contact:
Shouvik Paul
1-855-MAZ-DIGITAL
hello@mazdigital.com
http://www.mazdigital.com

SOURCE MAZ

Related Links

http://www.mazdigital.com

Date: 
Monday, July 17, 2017
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