The Association of Magazine Media


Active Interest Media

CONTACT: Dayna Macy


(Boulder, CO, September 18, 2015) - Yoga Journal today announced that Melissa Strome has been promoted to Publisher of Yoga Journal, where she will lead sales and marketing operations for the brand. She was formerly East Coast Advertising Director.

Prior to joining Yoga Journal she served in various roles at The New Yorker, where she worked from 2010 to 2014. As National Advertising Director, Strome helped bring The New Yorker's sales and marketing efforts to new heights across print, digital, and live-event platforms.

Strome was also Associate Publisher at Every Day with Rachael Ray. During her tenure, the brand was named to the Ad Age "Magazine A-List" in both 2007 and 2008, and to the Mediaweek "Hot List" in 2008. Strome has held a number of sales positions at titles such as Gourmet and Marie Claire.

"I'm thrilled to become Publisher of the iconic Yoga Journal brand at a moment of incredible innovation and growth," said Strome."As Yoga Journal celebrates its 40th anniversary, we can definitively say we are the world's leading yoga-media brand."

"Our team is committed to developing and deepening our offerings in print, on digital platforms like tablets and smartphones, social media, and live events to give our growing audience best-in-class engagement."

Kim Paulsen, VP and General Manager of Active Interest Media's Healthy Living Group praised Strome. "Melissa's experience with Yoga Journal and other major media brands makes her the perfect person to lead Yoga Journal's sales and marketing programs," she said. "As the advertising market continues to change at an unprecedented rate, Melissa's unique blend of strategic thinking, creativity, and out-of-the-box solutions will guide Yoga Journal into its next phase of activation and growth."

An avid yogi, Strome lives in Montclair, NJ, with her husband and two children.

About Yoga Journal: Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal ( offers all practitioners-from beginners to masters-expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Always informative and inspiring, the magazine's welcoming, inclusive point of view puts every reader in front of the world's best teachers. With 12 international editions spanning 28 countries, and five national live events annually, Yoga Journal is the world's largest and most influential yoga brand.

About Active Interest Media (AIM): One of the world's largest enthusiast media companies, Active Interest Media ( publishes leading consumer magazines like Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Log Home Living, Old House Journal, Country's Best Cabins, and more. Across all platforms, the company's five divisions-the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group-reach more than 40 million people in 85 countries. AIM also operates websites, B2B businesses, a state-of-the-art video unit, and Warren Miller Entertainment, the most successful outdoor-film production company in history. Each of our divisions also runs consumer and trade events, including the world's largest boat shows and yoga events. Active Interest Media's customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions




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Friday, September 18, 2015