The Association of Magazine Media

MEREDITH CORPORATION AND APPAREL BRIDGE LLC PARTNER TO LAUNCH SHAPE® ACTIVE COLLECTION FOR WOMEN

NEW YORK, NY (January 26, 2016) – Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving 100 million unduplicated American women monthly and more than 60 percent of U.S. millennial women, announced today a brand licensing agreement with Apparel Bridge LLC for SHAPE® Active, an activewear collection designed for women. This is the first licensing program announcement for the category-leading SHAPE brand, which was acquired by Meredith in January 2015.

“Our acquisition of SHAPE extends to all aspects of corporate growth, including licensing,” says Elise Contarsy, Vice President of Meredith Brand Licensing. “We are excited to work with our partner Apparel Bridge to showcase the value of the SHAPE brand beyond print, and bring a line of athleisure clothing to women looking for the perfect combination of performance, comfort and fashion.”

The moderately-priced collections are now available at DicksSportingGoods.com, kohls.com, and Equinox gyms, with many additional retail partners expected, including Amazon.

“We are thrilled to be selected by the SHAPE team to bring fashion-forward and feminine activewear to the marketplace. Our vibrant pieces reflect the personality and style of the iconic SHAPE brand,” says Sheena Mahtani, VP of Operations from Apparel Bridge.

The designs are grounded in high performance materials with features including DryFuze(TM) to wick moisture, and reflective or glow-in-the-dark treatments. Each piece is figure-flattering, with details such as a signature S-curve seaming in tops, jackets and bottoms.

“Blending active apparel and a media property is innovative and very exciting,” says Andy Hilfiger from Star Branding, who facilitated the partnership. “Retailers need fresh brands, and SHAPE Active, which has both the performance and the fashion women want today, is positioned to deliver what retailers are looking for in this fast-growing apparel category.”

The launch of SHAPE Active is just one of many programs announced by Meredith Brand Licensing in the past year, including the partnership between EatingWell and Bellisio Foods, Inc. on an EatingWell healthy frozen food product line. These launches build on Meredith’s already successful licensing programs, such as partnerships between Better Homes and Gardens and Walmart, Realogy and FTD, and Allrecipes’ partnership with Clipper Corporation on a line of cookware, bakeware and kitchen gadgets.  

For more information on SHAPE Active, and to view the collections, visit http://www.shapeactive.com/.

Launched in 1981, SHAPE helps women achieve the best versions of themselves while understanding that healthy living is more than an endgame—it’s a source of personal joy and lasting reward. SHAPE magazine is published 10 times a year with a rate base of 2.5 million and an audience of 27 million, reaching women across all platforms, including the 8.5 million users on Shape.com and Fitnessmagazine.com, and through award-winning consumer events and innovative brand extensions.


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PRESS CONTACTS:         

Patrick Taylor,
212/551-6984; Patrick.Taylor@meredith.com

Liv Ren, 212/551-7033; Liv.Ren@meredith.com


LICENSING INQUIRIES: Elise Contarsy, 212/455-1201; Elise.Contarsy@meredith.com

Date: 
Tuesday, January 26, 2016