The Association of Magazine Media

NEW YORK MAGAZINE SHOWS 20% YEAR OVER YEAR AUDIENCE GROWTH IN MPA MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT

NEW YORK MAGAZINE SHOWS 20% YEAR OVER YEAR AUDIENCE GROWTH IN MPA MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT
 
New York, NY (September 29, 2014) – In the inaugural Magazine Media 360° Brand Audience Report, New York magazine shows more than 20% growth in total gross audience, to 12 million for August 2014 compared to August 2013. The growth was driven largely by an increase in mobile traffic to New York Media’s websites (Nymag.com, Vulture, the Cut, Grub Street, and Science of Us, which launched May 2014).
 
“We’ve experienced firsthand the demand for quality content in print and online, and have seen our audience expand from print readers concentrated in the New York area to digital readers around the country and the world,” says publisher Larry Burstein.
 
Mobile traffic has grown 60% over the reporting period, to 5.6 million monthly unique visitors, thanks in part to increased social referrals from Facebook and new responsive pages that have been rolling out since last spring. At the same time, parent company New York Media forecasts digital advertising to grow more than 25% for 2014 over 2013. Company advertising revenue is split about 50/50 between print and digital, and will likely tilt even further digital next year while the magazine maintains its strength in the market.
 
The audience for the magazine (print and tablet) grew by 3% over the reporting period, to 1.8 million, in an early indication that the move to biweekly frequency has been embraced by readers.
 
Launched today by MPA-The Association of Magazine Media, Magazine Media 360° marks the first time any media has measured and communicated its cross-platform consumer demand by brand.
 
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Contact:
Lauren Starke, 212-508-0781, lauren.starke@nymag.com
 
About New York Media
New York Media is the parent company of the ground-breaking magazine New York; the up-to-the-minute news and service website nymag.com; the Grub Street food site; the entertainment and culture news site Vulture; the fashion and lifestyle site The Cut; Science of Us, a window into the latest science on human behavior; and the twice-yearly New York Weddings and New York Design Hunting magazines.
 
About Magazine Media 360°
Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and currently covers 147 magazine media brands from 30 companies, representing 95% of the reader universe. The data will be released around the 20th of each month at www.magazine.org in the MPA Magazine Media 360° Brand Audience Report, with social media reported separately in its own MPA Magazine Media 360° Social Media Report (released concurrently beginning in October). This effort marks the first time ever by any media to measure and communicate cross-platform consumer demand by brand.
 
Magazine Media 360° Methodology Data for the MPA Magazine Media 360° Brand Audience Report is collected by MPA – The Association of Magazine Media from participating brands who provide their third-party data to MPA around the 15th of every month for the previous month’s activity. Participating brands must be tracked in GfK MRI's Survey of the American Consumer® (print/digital editions) or the Ipsos Affluent Survey USA (print editions only) as well as any or all of desktop/laptop, mobile web, and/or video as tracked by comScore or Nielsen Online. The MPA Magazine Media 360° Social Media Report, with data provided by SocialFlow, will be released concurrently beginning October 2014.
 
About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote its vitality, increase revenues and grow market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, DC.
Date: 
Tuesday, September 30, 2014