The Association of Magazine Media

THE NEW YORKER LAUNCHES ON FLIPBOARD

New York, N.Y. – July 29, 2015)The New Yorker and Flipboard today announced a new collaboration that will bring stories from the award-winning weekly magazine and web site, newyorker.com, to Flipboard.

 

New Yorker subscribers can authenticate their subscriptions within the Flipboard app for access to the weekly magazine, plus a daily stream of web stories, blog posts, and multi-media content. Non-subscribers can read six stories per month, mirroring the current allowance on newyorker.com, which launched a metered paywall last fall. This marks the first time Flipboard has made a magazine available on a metered basis.

 

The New Yorker on Flipboard is specifically designed for the popular app and its web site and is optimized for every screen size: smartphone, tablet, and desktop. Among the design details, readers will recognize The New Yorker’s signature font, Irvin, and other classic New Yorker iconography.

 

“We want to be everywhere our readers are, so we’re thrilled to bring the singular reading experience that is The New Yorker to Flipboard,” said Monica Ray, Executive Vice President of Consumer Marketing at Condé Nast. “Given the success of our metered paywall and its centrality to our consumer business strategy, we’re especially pleased to launch as the first magazine available on a metered basis on the platform.”

 

“The iconic style, respected long-form journalism, and compelling commentary of The New Yorker is an exciting addition for Flipboard readers, and this partnership also marks an important milestone for the company. Partnering with publishers is core to our vision and the fact that Flipboard now contributes to The New Yorker’s strategy to reach its audience and monetize its content is an acknowledgement of the model we’ve been building over the last five years,” said Mike McCue, Flipboard CEO.

 

A screen grab of The New Yorker on Flipboard is attached. 

 

 

About The New Yorker

The New Yorker is a national weekly magazine that offers a signature mix of reporting and commentary on politics, foreign affairs, business, technology, popular culture, and the arts, along with humor, fiction, poetry, and cartoons. Founded in 1925, The New Yorker publishes the best writers of its time and has received more National Magazine Awards than any other magazine, for its groundbreaking reporting, authoritative analysis, and creative inspiration. The New Yorker takes readers beyond the weekly print magazine with the web, mobile, tablet, social media, and signature events.

 

About Flipboard

Flipboard is the world’s most popular social magazine. It gives people a single place to keep up on the topics, news, and events they care about. People using Flipboard can follow their favorite sources from around the world and then collect stories, images, and videos into their own Flipboard magazines—sharing items that reflect their interests, express their perspectives, or are simply things they want to read later. Start by downloading Flipboard at www.about.flipboard.com.

 

Media Relations Contacts

Natalie Raabe, The New Yorker

natalie_raabe@newyorker.com

(212) 286-6591

 

Christel van der Boom, Flipboard

christel@flipboard.com

(415) 373-2737 

 

 

Natalie Raabe

Director of Communications, The New Yorker

Natalie_Raabe@newyorker.com

O: 212.286.6591 | C: 202.746.0237

@NewYorker

Date: 
Wednesday, July 29, 2015