The Association of Magazine Media


New Technology Designed to Covert Catalog inventory into Digital


New York, NY, August 24, 2015 – Oomph (, a technology provider that helps large publishers and advertisers convert print advertising assets into high impact, multi-format digital content, has expanded its Adomatic product line with the ability to produce digital versions of catalogs. 


Using the new Adomatic catalog offering, advertisers are able to convert their catalogs into full, digital versions that are optimized for mobile and tablet screens.  This removes the need for advertisers to produce and offer outdated, static PDF versions of catalogs that are mostly found online today.


“When catalogs are found online and on mobile screens, it is usually in the form of a PDF replica, offering a terrible user experience of pinching and zooming to read the copy and to see the pictures. Our new offering re-imagines catalogs in the digital world, as they are truly native digital formats. This is a win-win for retailers and consumers, offering more engaging, more effective product offerings in the digital environment,” said Keith Ahern, CEO and founder of Oomph. “Adomatic Catalogs are an easy and affordable way for retailers to take their print catalog and convert them into digital content for delivery via apps or websites.”


Using Adomatic, catalogs or multi-page advertisements can be served into an app or website, allowing the user to swipe through multiple pages. In the app, the catalog can be accessed from the navigation menu or as a user swipes through the app content. On a website, the catalog can be accessed from anywhere via a link.  This service is available for both iOS and Android operating systems and can also include embedded videos and “buy‑now” links.


Learn more about Oomph Adomatic Catalogs and see an example.



About Oomph
Oomph delivers high impact, cost-effective, multi-format digital transformation of content and advertising for large publishers and enterprises. Oomph converts clients’ existing print Ad inventory into engaging rich media Ads for tablet and mobile in just hours. Oomph clients include tier 1 publishers like News Corp, Bauer and Time Inc. For more information, please visit


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Scott Rosenblum

Cutler PR


Monday, August 24, 2015