The Association of Magazine Media


Santa Fe, NM (April 18, 2017) - OUTSIDE, America’s preeminent active and adventure lifestyle brand, has appointed long-time Vice President Publisher Scott Parmelee to the new title of Executive Vice President/Chief Revenue Officer, effective immediately.


This move follows a trend of traditional print media companies recognizing the publisher title alone does not do justice to the variety of content platforms and revenue streams traditional media companies have added to their offerings over the years and into the digital age.


For the OUTSIDE brands, Parmelee is overseeing revenue for OUTSIDE Online, events, podcasts, video production, social platforms, as well as OUTSIDE Magazine. Parmelee joined OUTSIDE in 1987 and has served as Vice President/Publisher for the last 20 years.


“Scott has been a true partner and a mentor to so many of our colleagues at OUTSIDE. He has been instrumental in the expansion and growth of the OUTSIDE brand,” said Chairman and Editor in Chief Lawrence J. Burke. “We congratulate him on a well-deserved promotion and have no doubt that his proven leadership abilities and unique skill-set will take OUTSIDE to the next level.”


This year OUTSIDE celebrates its 40th anniversary. Today, OUTSIDE reaches an audience of 7.5 million active consumers every month through a robust multi-media platform that includes print (U.S and international editions), digital, television, podcasts, video, events and social media. The brand is widely known for expert adventure storytelling covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world OUTSIDE.


For more information or to schedule an interview, contact Shawna McGregor at The Rosen Group 917-971-7852 or


About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world OUTSIDE. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and Outside GO, a revolutionary 21st-century adventure-travel company. Connect with OUTSIDE online, on Facebook, Twitter, Instagram and Pinterest.



Tuesday, April 18, 2017