The Association of Magazine Media

OUTSIDE DEBUTS 2017 SUMMER BUYER’S GUIDE

Santa Fe, NM (May 10, 2017) — OUTSIDE, America’s preeminent active and adventure lifestyle brand, debuts this year’s roundup of the best summer products of 2017. All 335 products featured in OUTSIDE’s Summer Buyer’s Guide have been field-tested by adventure sports experts and are held to the highest standard of outdoor gear, apparel and accessories. In addition to showcasing the best gear on the market, 14 top performers have earned OUTSIDE’s coveted Gear of the Year award for boldly standing out among competitors.

“With thousands of new products hitting stores this season, OUTSIDE’s Summer Buyer’s Guide is a great resource to utilize when shopping for summer gear,” said OUTSIDE Buyer’s Guide Editor Will Egensteiner, “We put in the time and research to ensure our readers are presented with the most innovative products on the market.”

OUTSIDE’s proven summer products were tested and reviewed in six categories: Hike, Travel, Bike, Run, Fitness and Float. Highlights from the 2017 Summer Buyer’s Guide include:

Jackets (pg. 52)

  • Gear Of The Year Winner: Keep your shell game strong with the Helly Hansen Odin 9 Worlds jacket. With a classic three-layer construction and tough 20-denier fabric, it refused our efforts to rip it, and it’s insanely waterproof body kept a sea kayaker happy during Vancouver Island’s rainiest fall in 30 years. One tester said “[The Odin 9] is simply the best jacked I have ever tried.”
  • Eco-Friendly Protection: If you’re in the market for an ethically made jacket that keeps you moisture free, search no further. Made of 100% completely recycled materials, the Columbia OutDry Ex Eco is the greenest shell OUTSIDE has ever tested and is as breathable as its less environmentally friendly relative, the OutDry Ex Diamond, which won Gear of the Year last summer.

Sunglasses (pg. 70)

  • Gear Of The Year Winner: Style marries function in this new crop of eye protectors. The Roka Phantom is a classic wireframe, tear-drop lense aviator that takes an epic futuristic leap, redefining performance-sport sunglasses. Credit goes to material engineers for changing the game without messing with the look and badass vibe of old-school aviators.
  • Killer Value: Best for budget-minded weekend jocks, the Tifosi Camrock sunglasses cost a fraction of anything else on this year’s specs roundup. These shades come with three lenses for different levels of light: gray for full sun, pink for low light and clear for twilight and night. Essentially giving you three pairs of sunglasses for under 24 bucks each, this product scores a major value victory.

Smartwatches (pg. 111)

  • Gear Of The Year Winner: The second generation of Apple’s iWatch, Apple Watch Series 2, earned OUTSIDE’s Gear of the Year nod for doing one thing insanely well: worming its way into every inch of our lives. Like its predecessor, the Series 2 is more welcoming than other watches when it comes to third-party fitness apps like Strava and Map My Run.
  • Multisport Marvel: This watch is made for going hard. The Suunto Spartan Sport Wrist HR has 12 hours of battery in GPS mode, is water resistant up to 100 meters and has 80 different preloaded sports modes, including trail running, open water swimming and adventure racing.

Trail Running Shoes (pg. 97)

  • Gear Of The Year Winner: OUTSIDE has had this Gear of the Year trail runner from mile one. No other shoe came close to keeping up with the New Balance Vazee Summit V2. It’s everything a fast, technical trainer should be: snug and supremely confident on fast downhills and slope traverses, responsive and tacky on turns, and consistent, springy and smooth on slow, mellow hardpack.
  • Mountain Runner: Lightweight doesn’t have to mean skimpy. Fast and nimble, the Scarpa Spin has perfectly form fitting last with a thin sock-like seamless upper that lends precision to each footfall and eliminates looseness on the descents. “It’s a climbing shoe you can run in,” said one tester. The verdict? OUTSIDE said this is the best Scarpa trail shoe they’ve seen.

Road Bikes (pg. 88)

  • Gear Of The Year Winner: Road bike designers are taking cue from from the mountain world. The Giant TCR Advanced Pro 1 Disc combines everything great about last year’s version - the aggressive handling, quick climbing and feathery weight - while just adding one thing: Shimano disc brakes. This simple modification earned the 2017 Advanced Pro the #1 spot in this year’s road bike roundup.
  • Best All-Around: REI’s flagship carbon model the Co-Op ARD 1.4 might be the best road bike the retailer has ever built. It’s everything you want in an all-around roadie, with stable upright geometry, though-axles, shimano hydraulic brakes and clearance for knobby tires.

Reaching over 1.4 million frequent gear-purchasers and adventure buffs, OUTSIDE’s 2017 Summer Buyer’s Guide hits newsstands May 10 and is available at Outside Online on May 23. Spread the word on social media with #OutsideSBG17. For more information or to schedule an interview with Summer Buyer’s Guide Editor Will Egensteiner, please contact Shawna McGregor at The Rosen Group at 917-971-7852 or shawna@rosengrouppr.com.

About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ for the iPad, Outside tablet edition, Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with OUTSIDE online, on Facebook, Twitter, Instagram and Pinterest.

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Contact: Shawna McGregor 917-971-7852, shawna@rosengrouppr.com

Date: 
Wednesday, May 10, 2017