The Association of Magazine Media

OUTSIDE EXPANDS AWARD-WINNING COVERAGE TO FRANCE

Santa Fe, NM (November 7, 2018) -- OUTSIDE, America’s preeminent active lifestyle brand, announced today the launch of OUTSIDE in France. The new edition joins the brand’s diverse international lineup: Outside Chile, established in 2015 and Outside Sweden, Outside China and Go Outside Brazil, which have been in place for a decade or more.

“OUTSIDE is the first publication of its kind in France,” said Anne Mollo-Christensen, EVP/Chief Digital and Strategy Officer, OUTSIDE. “We are particularly pleased to continue the global expansion of the brand and introduce OUTSIDE to a region where high-quality outdoor media was not previously accessible."

Thibault Ginies, former Marketing Manager of The North Face in France, will be managing business, while Sylvie Sanabria, with a storied editorial background, will come on board as editor.

“For more than 40 years, OUTSIDE has redefined adventure with iconic stories,” said Ginies. “The publication will quickly rise to become the leading outdoor media outlet in this country. We are excited to launch OUTSIDE here and be part of a new brand extension in Europe.”

OUTSIDE France is expected to launch digitally in mid-February 2019 and in print the following year. For more information or to schedule an interview with an OUTSIDE editor, contact Kailey McGarvey at 646-695-7046 or kailey@rosengrouppr.com.

About OUTSIDE:

OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ App (also available on Google Play), Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with Outside Online and Facebook, Twitter, Instagram and Pinterest.

FOR IMMEDIATE RELEASE

Contact: Kailey McGarvey
kailey@rosengrouppr.com, 646-695-7046

Date: 
Wednesday, November 7, 2018