The Association of Magazine Media


Santa Fe, NM (March 05, 2018)OUTSIDE, America’s preeminent active lifestyle brand, today launched Dawn Patrol, a paid newsletter focused on women's gear, with Substack, a subscription publishing startup. OUTSIDE editors will provide exclusive gear reviews, in-depth stories, product discounts, and one-on-one recommendations to subscribers. This newsletter is the first in a series that OUTSIDE plans to launch over the coming months.

"We believe direct reader relationships will help us tell better and smarter stories—free from outside influence," said Scott Rosenfield, digital general manager, OUTSIDE. "We’re asking OUTSIDE readers to join us as we ramp up our storytelling to meet new demands.”

Readers can subscribe to Dawn Patrol starting today, and the first edition will send on March 13. The first month of the newsletter will be free to anyone. Members-only mailings will begin on April 17. The rate for the mailing is $5 a month, with readers who subscribe before March 13 receiving a special discount on gear purchases from

"Not a lot of places provide authoritative gear reviews for women," said Axie Navas, executive editor, OUTSIDE. "This newsletter is one attempt to answer our readers' many calls for coverage—tests, previews, and deals—on these products."

In the coming months, OUTSIDE plans to roll out more paid newsletters with Substack on issues affecting public lands, plus one dedicated to the cutting edge of fitness.

“We’re proud to be working with OUTSIDE because they really get it,” said Chris Best, Substack CEO. “They have a loyal readership and they’re thinking deeply about what their readers want. We’re really excited for the launch of Dawn Patrol.”

For more information on the launch of OUTSIDE'S paid newsletters, read the letter from the editors on OUTSIDEONLINE.COM.



OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, the Outside Podcast, Outside Television, Outside Events, Outside+ App, Outside tablet edition, Outside Books, and Outside GO, a revolutionary, 21st-century adventure-travel company. Connect with OUTSIDE online, on Facebook, Twitter, Instagram and Pinterest.


About Substack
Substack makes it simple for a writer to start a paid newsletter. Its publishing tools allow writers to publish to an email list and website simultaneously, and to accept and manage payments from subscribers. Substack was founded by Chris Best and Hamish McKenzie and is backed by Y Combinator. See more at Contact

Monday, March 5, 2018