The Association of Magazine Media



80% say they are trying to lose weight

Nearly 40% want to lose 10 to 30 pounds


Nashville TN April 1, 2016—Parade magazine is partnering with the renowned Cleveland Clinic to produce a series of surveys to take Americans' pulse on their top health concerns. The results of the first survey–exploring "The Truth About Weight Loss"—are included in the April 3 issue, on sale this Sunday, and online at

Parade is privileged to join forces with the Cleveland Clinic, a world-famous, nonprofit academic medical center that integrates clinical and hospital care with research and education. "We are working together to identify health trends and issues that affect our well-being," said Lisa Delaney, Chief Content Officer of AMG/Parade. "Weight loss, the first topic we've tackled together, is a major concern for the majority of Americans. We hope, with the help of Cleveland Clinic's experts, to dispel myths about the process of losing weight, and to educate people about simple, powerful ways to be successful."

“So many people feel confused about how to get and stay healthy, and the issues we are taking on, such as weight loss, affect millions, ” said Dr. Michael Roizen, Chief Wellness Officer for Cleveland Clinic. “Partnering with Parade magazine on these surveys will allow our experts to help educate people and provide them with quality information about how to improve their well-being. We are excited about working with Parade to empower their millions of readers to live their best possible lives.”


The survey was conducted from January 1 to February 1, 2016, on More than 2,800 respondents participated in the survey.


Key findings include:


* 52% of respondents said it's harder to exercise than eat healthfully (48%).

* 21% would rather stand in line at the DMV than exercise.

* Biggest barriers to physical activity: Lack of time (31%); Too tired (18%); Don't like exercise (17%)


* 67% of respondents said it's harder to lose weight than to figure out a new cell phone.

* Top roadblocks to dieting: Food cravings (36%); Stress (21%); Too Busy (11%)


Weight loss facts you should know:

1. Fruits and veggies are as close to a magic pill as it gets: Women who added 2 servings of fruit and veggies lost more weight than those who did not.

2. Make sure you wash that produce: Pesticides can predispose people to gain weight, so scrub produce well or purchase organic versions to minimize exposure.

3. Hit the weights: The best way to burn more fat is strength training, since muscle burns calories even at rest (60% mistakenly thought walking was better).

4. Catch more ZZZs: Getting enough sleep may keep you thin by stimulating the hormone that suppresses appetite. Plus, tired folks have less willpower.

5. Fight fat with stress busters: Anxiety induces cravings for sugary, salty and fatty foods, and compromises decision-making skills. Relax with yoga, meditation, even coloring.

For more details on "The Truth About Weight Loss" see Sunday's Parade, or go to

Parade and the Cleveland Clinic will next examine trends about aging. Look for the results in a future issue of Parade.

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AMG/Parade: Susan Ollinick 347-453-4694 (cell)

Cleveland Clinic: Andrea Pacetti 216-316-3040 (cell)

Thursday, March 31, 2016