The Association of Magazine Media

THE PLAYERS’ TRIBUNE AND TYSON FOODS CONTINUE PARTNERSHIP WITH NEW CONTENT SERIES FEATURING DAVID ORTIZ AND ANTHONY RIZZO

NEW YORK (April 3, 2017) — The Players’ Tribune (TPT) today announced the renewal of a content partnership with Tyson Foods, Inc. TPT will produce a series of co-branded videos, written articles and photos featuring MLB legend David Ortiz and 2016 World Series champion Anthony Rizzo.

As part of the partnership, The Players’ Tribune will debut a series of three videos in which Ortiz and Rizzo share their thoughts about baseball and how the game has shaped their lives. In-depth conversations will drive each episode, and the two stars will share insights into their major league experiences with details that only a professional athlete can provide. Ortiz and Rizzo will also detail their individual journeys in baseball with intimate, revealing first-person articles. For the second straight year, Tyson Foods will be supporting the partnership with a digital marketing experience called Legends at the Grill.

“Building off the success and momentum of last year, we’re excited to continue our partnership with Tyson Foods, and to enhance their Legends at the Grill promotion with captivating content from David Ortiz and Anthony Rizzo,” says Jaymee Messler, president of The Players’ Tribune. “This program offers Tyson Foods the opportunity to tap into our community of premier athletes to produce original and entertaining multimedia content that aligns with our premium content sensibilities, and which will engage both our audience and their consumers.”

“I’m excited for year two of our partnership,” said Wendyjean Bennett, senior director of shopper marketing at Tyson Foods. “This year our Legends at the Grill shopper marketing program features David Ortiz and Anthony Rizzo, two players who know what to do at the plate and behind the grill. They’ll spend the season addressing grilling myths featuring our lineup of great grilling products, like how to flip Hillshire Farm® smoked sausage, where to place Ball Park® hot dogs and how to grill Wright® Brand bacon. Between grill sessions, the guys will talk baseball from the heart. It’s guaranteed to be another grilling season to remember.”

The partnership debuts today on The Players’ Tribune with Anthony Rizzo’s written article, “ History, Literally.” To access grilling tips and athlete recipes throughout the summer visit www.Legendsatthegrill.com.

ABOUT THE PLAYERS’ TRIBUNE:
The Players’ Tribune is a new media company that provides athletes with a platform to connect directly with their fans, in their own words. Founded by Derek Jeter, The Players’ Tribune publishes first-person stories from athletes, providing unique insight into the daily sports conversation. Through impactful and powerful long and short form stories, video series and podcasts, The Players’ Tribune brings fans closer than ever to the games they love. For more information visit www.theplayerstribune.com, or interact with the team on Facebook (www.facebook.com/theplayerstribune) and Twitter (@playerstribune).

ABOUT TYSON FOODS:
Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale, Arkansas, is one of the world’s largest food companies with leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®, Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized market leader in chicken, beef and pork as well as prepared foods, including bacon, breakfast sausage, turkey, lunchmeat, hot dogs, pizza crusts and toppings, tortillas and desserts. The company supplies retail and foodservice customers throughout the United States and approximately 115 countries. Tyson Foods was founded in 1935 by John W. Tyson, whose family has continued to lead the business with his son, Don Tyson, guiding the company for many years and grandson, John H. Tyson, serving as the current chairman of the board of directors. The company currently has approximately 114,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

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Date: 
Tuesday, April 4, 2017