The Association of Magazine Media

THE PLAYERS’ TRIBUNE ANNOUNCES NEW WEEKLY CONTENT SERIES WITH RICHARD SHERMAN, POWERED BY SAMSUNG

NEW YORK — September 6, 2017 — The Players’ Tribune (TPT) announced today a first-of-its-kind content series, OUT OF CONTEXT, starring Seattle Seahawks cornerback and TPT contributor, Richard Sherman. OUT OFCONTEXT will feature first-person video narratives self-recorded by Sherman exclusively using the Samsung Galaxy S8 and Galaxy Note8. The series will launch on September 7 and run weekly throughout the duration of the 2017–18 NFL regular season on TPT and on Sherman’s social channels.

Sherman will serve as the Executive Producer of the series, which will enable him to delve deeply into a variety of topics, from football to current events to his hobbies, interests, and business ventures. Sherman’s home and car have been equipped with the Samsung Galaxy S8 and Galaxy Note8 devices, giving him the ability to capture and share his thoughts at a moment’s notice without the assistance of writers, producers or editors.

“The media landscape has shifted in recent years, and words being misconstrued or twisted into sensationalized headlines has become commonplace,” says Sherman. “This new series will allow me to be transparent, organic, and to really control my own message. I’m looking forward to working again with The Players’ Tribune and Samsung to connect with fans in new and inventive ways.”

“Whether it’s his thoughts pertaining to the game or on issues affecting all of us, OUT OF CONTEXT will give Richard the opportunity to speak his mind and share his thoughts in the simplest of ways - unfiltered, directly to the camera and in the moment,” says TPT President Jaymee Messler. “Samsung and The Players’ Tribune share similar brand values in that we both want to empower unique and creative voices like Richard’s to tell their stories, and to give fresh perspectives through premium tools and products. We look forward to hearing Richard share his personal perspective and thoughts throughout the season, on his own terms.”

“At Samsung we recognize the power of storytelling and the important role mobile technology has in giving people a platform to tell their stories,” said Alex Chang, Head of Sports Marketing of Samsung Electronics America. “Our collaboration with The Player’s Tribune is focused on providing new and innovative ways to engage fans and hope it will inspire others to make their voices heard.”

ABOUT THE PLAYERS’ TRIBUNE:
The Players’ Tribune is the first content platform created, curated and controlled by athletes, providing unique insight into the daily sports conversation. Founded by Derek Jeter, The Players’ Tribune publishes first-person content from athletes, bringing fans closer than ever to the games they love. More than 1,500 athletes have contributed to the platform through impactful and powerful long and short form stories, video series and audio. For more information visit theplayerstribune.com, or interact with the team on Facebook (facebook.com/theplayerstribune) and Twitter (@playerstribune).

ABOUT SAMSUNG ELECTRONICS AMERICA, INC.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

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Date: 
Wednesday, September 6, 2017