The Association of Magazine Media

POPULAR SCIENCE SEES RECORD TRAFFIC AND NEWSSTAND SALES

NEW YORK, NY (August 7, 2017) Popular Science continued to expand its considerable audience reach in June, with an average monthly audience growth of 38% and an increase in unique visitors to PopSci.com of 32% year over year for June. This milestone comes on the heels of Popular Science’s March/April “Water” issue’s star performance on newsstands at 38.3% year over year. The magazine brand’s total audience grew 31.5% year over year, and ranks third among the top ten magazine brands (source: MPA).

“I’m extremely proud of the editorial team for all their hard work, which isn’t going unnoticed by Popular Science’s readers,” says Gregory Gatto, Senior Vice President, Managing Director, Bonnier Corporation. “The team has really concentrated on delivering print, digital and social products that are smart, timely, and unique.”

This accomplishment arrives with the fourth issue under the direction of Popular Science’s Editor in Chief Joe Brown, who has guided the editorial team through a transition of the print product, redesigning the look of the magazine, and choosing to target a single topic per issue.

“We’re really excited, of course—because these results come from focusing on quality above all else. We love our readers and we're so grateful for their support,” says Brown. “We look forward to continuing to deliver fun, fascinating stories that get people fired up about our amazing world.”

In addition to delivering a single-topic print product, PopSci.com has seen considerable growth not just in visitors to the site, but also in the quality and utility of the stories. Pageviews were up 58% year over year in June, powered by practical, timely and informative pieces like Kendra Pierre-Louis' "Here's How You Can Actually Stop Climate Change” and Sara Chodosh’s “Everything You Never Wanted to Know About How Ticks Hunt You (And How to Avoid Them)” (Source: Adobe Analytics).

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As one of America’s oldest and most trusted magazines, Popular Science has spent a century and a half bringing readers the most amazing innovations and discoveries. From thought leaders to skeptics, from digital natives to print devotees, Popular Science’s audience is as diverse as the stories in and on our pages. And we all have one thing in common: a boundless sense of wonder. Established in 1872, Popular Science is published by the Bonnier Corporation. Bonnier Corp. is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences with more than 30 special-interest magazines and related multimedia projects and events.

 

Date: 
Monday, August 7, 2017