The Association of Magazine Media

PUBLISHING SALES VETERAN MICHAEL DICHIARA JOINS ONECOUNT

Norwalk, CT—August 26, 2015—GCN Media, makers of ONEcount, a leading data management platform, announced today that Michael DiChiara has joined the team as Senior Account Executive. 


Michael brings more than 20 years of advertising sales experience to the team. He has worked at well-known titles including House Beautiful, George, Elite Traveler and Trader Monthly, among others. 

Michael's experience selling integrated, multi-channel offerings to many of the world's top luxury brands will be invaluable to ONEcount's sales and business development and how our innovative platform can drive new revenue to the bottom line. 

"Given my understanding of how to make publishers' audience data more valuable to advertisers, I am excited to continue that mission for ONEcount on behalf of media companies and their coveted clients." 

"Michael understands the needs of today's publishing sales teams better than anyone, and his unique expertise will be exceptional in helping customers understand the value ONEcount can bring to their offerings," said Joanne Persico, President of GCN Media. "We're confident that Michael will help expand the footprint of ONEcount and are thrilled to have him as a member of our growing sales team." 

Michael will be based at ONEcount's Norwalk, Connecticut office. 

About ONEcount
ONEcount is a purpose-built data management platform (DMP) specifically designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key strengths of ONEcount is its ability to convert unknown web visitors into "known" users, allowing greater segmenting and higher ROI. ONEcount's DMP makes your audiences more valuable to advertisers. We help you see who is doing what, where and when, giving you instant access to data that was once relegated to diverse silos held by multiple vendors. ONEcount is the only solution on the market developed from the ground up as a complete DMP platform. 

For more information about ONEcount, contact Joanne Persico at 203.665.6211, x204.
Date: 
Wednesday, August 26, 2015