The Association of Magazine Media


National Crowd-Sourced Contest Recognizes Culture of Trust and Civility
at a Time When America Needs Both


NEW YORK, NY (October 10th, 2017)Reader’s Digest today announced the town of Gallatin, Tennessee as the winner of its first “Nicest Place in America” contest. The community is featured on the cover of the November issue of the magazine with the accompanying feature story found both in the issue and online at

Launched in April 2017 in partnership with Nextdoor, the private social network for neighborhoods, the “Nicest Place in America” contest is Reader’s Digest’s first national crowd-sourced search for exceptional places that are epicenters of community spirit and trust. The inaugural contest drew hundreds of nominations of physical locations from across America with stories that reflect a more civil, kinder American attitude.

“At a time when the country seems to be more divided than ever, we launched ‘Nicest Places’ as a way to counter that national dynamic,” says Bruce Kelley, Editor-in-Chief of Reader’s Digest. "We all know local places where neighbors help one another in good times and bad and where strangers are made to feel welcome. Reader's Digest wanted to celebrate those places that embody community spirit and remind us that trust and a sense of belonging, rather than division and incivility, is what binds us together as Americans.”

“More and more, we are seeing people pull together at a national level when faced with tragedy,” says Kelley.” But that eagerness to connect exists every day at the local level, in small towns and city neighborhoods all across America.”

Located just outside of booming Nashville, the winning place of Gallatin is a farm-community-turned-suburb of nearly 40,000 residents with a commitment to diversity, charity work, and an overall culture of kindness. In 2016, the town rose above adversity in the wake of a police shooting that threatened to be a catalyst for major conflict. The once-segregated community, rather than descend into the finger-pointing or violence that have afflicted other cities and towns, hosted a prayer vigil outside of city hall that drew civic and religious leaders from across the town’s diverse communities.

“Gallatin was one of hundreds of places eager to share their stories of people instinctively putting community ahead of themselves,” says Kelley. “Never was this more apparent than in the wake of a terrible shooting, when the people of Gallatin decided against the ‘us against them’ anger and suspicion of the past and instead chose peaceful and civil dialogue to move forward as a community.”

Kelley notes that the ten finalists were a mirror of the “compassion and generosity that is at the core of America’s values and sense of belonging.” Among the finalists are places like Providence, Rhode Island, where residents gather to shine their flashlights to the windows of a local hospital as a way of signaling support for children undergoing cancer treatment; Pflugerville High School, in Texas, which has stamped out teen cyber-bullying and built a better school community; and Shorewood, Wisconsin, where a local group of families has turned a local online bulletin board into a no-judgment zone offering emotional and financial support to its virtual community of young mothers.

The ten editor-selected “Nicest Place” finalists were announced in June 2017, when voting was opened to the public, resulting in over 300,000 views and close to 80,000 votes, more than 30,000 of them cast for Gallatin. Reader's Digest editors then considered this voting tally along with its in-depth reporting on the finalist places—plus the input of Platinum-selling Country artist Brett Young, the contest’s celebrity judge—to select the “Nicest Place in America.”

“I was happy to be a part of recognizing places that celebrate and embrace kindness,” says Young. “It’s important to highlight places that value being good to one another and I’m glad that there is a spotlight on these inspiring communities.”

An award ceremony and celebration will be held at Gallatin City Hall on Wednesday, October 11th at 9:00am (CDT).

About Reader’s Digest

Reader’s Digest, a Trusted Media Brands, Inc. brand, simplifies and enriches consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Reader’s Digest is available online at; in print; via digital download on iPad, mobile apps and tablets; and can be accessed via its social media channels: Facebook, Twitter, Instagram, YouTube, Pinterest and Google+.

About Trusted Media Brands, Inc.

Trusted Media Brands, Inc. comprises a network of engaged, active readers who genuinely connect with its blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content digitally, via magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace as Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit

About, Inc.
Nextdoor ( is the free and private social network for neighborhoods available on Web, iOS, and Android. On Nextdoor, neighbors create private online communities where they get to know one another, ask questions, and exchange advice and recommendations. More than 160,000 neighborhoods across the United States, United Kingdom, Germany, and the Netherlands are using Nextdoor to build stronger and safer places to call home.

Headquartered in San Francisco, Calif., Nextdoor is a privately-held company with the backing of prominent investors, including Comcast Ventures, Axel Springer SE, Benchmark, Greylock Partners, Tiger Global Management, Kleiner Perkins Caufield & Byers, and others.

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Tuesday, October 10, 2017