The Association of Magazine Media

REMINISCE MAGAZINE CELEBRATES READERS' TREASURED MEMORIES WITH REFRESHED CONTENT AND DESIGN

REMINISCE MAGAZINE CELEBRATES READERS' TREASURED MEMORIES WITH REFRESHED CONTENT AND DESIGN

Top-selling nostalgia publication elevates America’s love of looking back

New York, (November 14, 2014) – With a mission to inspire readers to share cherished experiences and meaningful memories, Reminisce – America's top-selling nostalgia magazine – introduces a new design and updated content with the November issue.

In the spirit of celebrating Reminisce’s history as a place for reading and shar­ing memories – and to attract new generations of consumers steeped in nostalgia – the November issue features changes that will continue to integrate reader stories that have a universal appeal across generations.

“In the digital age, where every event can be documented and shared in real-time, the ability to create memories has never been more profound, but nostalgia can also feel fleeting, with Tweets and Facebook posts that quickly disappear into a newsfeed,” said Liz Vaccariello, Editor-in-Chief and Chief Content Officer, who spearheaded the redesign. “Reminisce has always been a place for cherished memories to live forever as part of a collectible, coffee-table experience. The joy of sharing special moments is universal and we tell our readers’ fond stories in a familiar, positive and uplifting voice.”

In aiming for a timeless design with simple structure for readers, enhancements include an update to the magazine cover, which has been transformed into a cleaner design, delivering the immediate emotion of nostalgia. The logo has been refreshed in a modern yet vintage, custom font and the publication features a new, simple tagline, “Welcome Back,” to reinforce Reminisce’s warm, friendly voice and appeal across decades.

Editorial highlights include three new sections:

  • Built It Myself: Celebrating readers’ ingenuity and handiness
  • Parenting Pride: Lets readers brag about the moments when their kids made them beam
  • The Reminisce Interview: A unique and special conversation between generations of families

Other classic sections from Reminisce’s earliest days – Memorable Moments, Growing Up, Motoring Memories, Our Heroes and Pictures of The Past – have returned to the pages or been enhanced. A majority of the photography and illustrations in each issue will be reader-submitted.

The redesigned magazine will be accompanied by an updated website (www.reminisce.com), scheduled to launch in early November. The new look and expanded content will also carry over to Facebook, Pinterest and Google+, as well as the Reminisce newsletter, which will increase in frequency from monthly to weekly. Additionally, the brand’s online and social media platforms will display more visuals and sharable content, evoking nostalgia and increasing engagement among visitors of all ages and backgrounds.

Published by Reader’s Digest Association, the redesign was led by Editor-in-Chief and Chief Content Officer Liz Vaccariello and Design Director Dean Abatemarco. Reminisce boasts an audience of 3.7 million, with a rate base of 873,000. The highly engaged audience spends an impressive 3.5 hours with the magazine. 

ABOUT REMINISCE

Reminisce is North America’s top-selling nostalgia magazine, which takes readers on a sentimental ride back to the 40s, 50s, 60s, early 70s and beyond. The magazine and its website www.reminisce.com celebrate readers’ cherished experiences with a collection of user-generated stories of friends and loved ones, cultural milestones and vintage keepsakes. For more, download digital editions for the Nook, Kindle, Google Play or Android. Follow Reminisce on Facebook, Google+ and Pinterest.

Reminisce is produced by The Reader's Digest Association, Inc. (RDA), a family of iconic brands that celebrate reading, sharing and doing among consumers on print and digital platforms.

 

# # #

Date: 
Wednesday, November 5, 2014