The Association of Magazine Media

SHAPE DEBUTS THE “BODY SHOP” PLATFORM WITH THE MARCH 2016 ISSUE

The New Platform Extends Across Print, Digital and Experiential Marketing, and Offers a Unique and Comprehensive Approach to Diet and Exercise

 

NEW YORK, N.Y. (February 9, 2016) – SHAPE, a leading millennial women’s active lifestyle brand with an audience of more than 27 million, today announced the launch of its new Body Shop platform, debuting in the March 2016 issue, on newsstands today.  

Body Shop is devoted to helping readers reach specific body goals—both physical goals, like flatter abs and sculpted legs, and performance goals, like improved strength and increased endurance—and equipping them with all of the tools they need to feel fitter, stronger and more confident.

Each month, the special “Body Shop” in-book section serves as a one-stop guide to achieving results fast. The section features a cutting-edge and expert-developed workout from a top trainer, as well as a complementary nutrition guide highlighting foods that are scientifically proven to help you reach your goal.

“Body Shop is the perfect space for us to showcase trending trainers, highlight up-and-coming classes and exercise styles, and share the benefits of the full-body approach to diet and exercise,” says SHAPE Editor-in-Chief Elizabeth Goodman Artis. “And because we put Body Shop in the last pages of the magazine, we hope the section will inspire readers to stick with their healthy habits until the next issue is in their hands.”

In the March issue, Body Shop debuts with a new twist on popular HIIT (high-intensity interval training) workouts. The full-body routine is designed to whip you into shape faster, and build your mental tenacity and endurance with kettlebell moves and ladder drills. The companion one-week meal plan, which appears on Shape.com this month, includes smart meal-planning ideas and healthy recipes to save time, stress and calories.

Across digital, Shape.com will produce exclusive Body Shop-branded content and videos, a curated Body Shop landing page, a series of original Body Shop e-books, as well as an ongoing social media campaign. Body Shop will also come to life throughout experiential marketing programs year-round.

ABOUT SHAPE
Launched in 1981, SHAPE helps women achieve the best versions of themselves while understanding that healthy living is more than an endgame—it’s a source of personal joy and lasting reward. SHAPE magazine is published 10 times a year with a rate base of 2.5 million and an audience of 27 million, reaching women across all platforms, including the 8.5 million users on Shape.com and Fitnessmagazine.com, and through award-winning consumer events and innovative brand extensions. Visit us online at: http://www.shape.com/ | Facebook: https://www.facebook.com/SHAPEmagazine | Twitter: @Shape_Magazine | Instagram: @Shape_Magazine.

Media Contacts:
Liv Ren, 212.551.7033, liv.ren@meredith.com
Alexandra Shapiro, 212.499.1904, alexandra.shapiro@meredith.com

# # #

Date: 
Tuesday, February 9, 2016