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Benefit Attracted 600 Guests and Raised More Than $75,000 to Support the Museum’s Art Exhibitions and Education Programs



Event patrons and sponsors (from l to r): Tony Dominguez, Guest Curator and Renowned Papier-Mâché Artist; Blanca Deltran, Nestle Waters, North America; Susana Thomas, Hispanic Market Brand Manager, Brown-Forman; Gilberto Gutierrez, Senior Brand Manager, HERDEZ® & Import Brands; Fernando Hernandez, Customer Experience Manager, Nissan North America; Stuart Ashman, President & CEO, MOLAA; Enedina Vega, VP/Publisher, Meredith Hispanic Media; Joie Pompilio, Field Marketing Manager, Brown-Forman; and Jorge Gamboa, Director, Mexico Tourism Board Los Angeles Regional Office.


NEW YORK, N.Y. (October 29, 2014)Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., partnered with Los Angeles’s The Museum of Latin American Art (MOLAA), the only museum in the country dedicated to modern and contemporary Latin American art, to host the ultimate “Día de los Muertos” fundraiser commemorating this traditional Mexican holiday that’s rapidly gaining popularity in America and around the world.


The ticketed event, held at MOLAA in Long Beach, Calif., at 7 p.m. on Saturday, Oct. 25, was open to the public and attracted 600 guests, including leaders in art, media, entertainment, politics, philanthropy and business—from Univision’s Despierta America host Ximena Córdoba and filmmaker Sergio Arau to Google VP/Global Head of Content & Business Robert Kyncl to Senior Deputy to Los Angeles County Supervisor Don Knabe, Steve Napolitano, and Consul General of Peru in Los Angeles Liliana Tamara Cino de Silva.


Proceeds from ticket sales and the silent auction, featuring unique travel, art and entertainment packages, raised more than $75,000 to support MOLAA’s exhibition and art education programs.


“We’re thankful to the Los Angeles community and our generous event sponsors and partners who came out to support our excellent arts programs,” says MOLAA President and CEO Stuart Ashman. “This Noche de Ofrendas was the perfect way to kick off the museum’s two-week Día de los Muertos festivities, which includes a Nov. 1 performance of “La Muerte Vive” and the Nov. 2 Festival de los Muertos.”


Event highlights included:


·         A special exhibition of Día de los Muertos altars created by Tony Dominguez, the Honorary Curator of the event, which will be on display until Nov. 8:

o   Six celebrity altars inspired by Univision’s Despierta America morning show; Sergio Arau, filmmaker, A Day Without a Mexican; Mar Yvette, host, Good Day LA; Valente Rodriguez, actor, The George Lopez Show; Demetrius and Erlinda Navarro, actors, Friday, ER and Los Beltran; and Siempre Mujer.

o   A community altar honoring novelist Gabriel García Márquez, where the public is invited to offer new and gently used books for donation to local schools and libraries.

·         A special live performance of La Muerte Vive—Where Rock Opera Meets Cabaret, which uses giant puppets to bring traditional Día de los Muertos altars to life on stage. The show is produced by Dominguez, and stars musician Santos de los Angeles and entertainer Ms. Ruby Champagne.

·         Additional performances from Rocio Libertad Mendoza with Trio Alma y Alma, Casa de Calacas, Macondo y su Sonora, and DJ Brazilia.

·         A silent auction featuring unique travel, art and entertainment packages.

·         Traditional Mexican cuisine with a twist and specialty cocktails.

·         Calavera face painting.

·         An interactive Día de los Muertos-themed social kiosk photo booth.



Celebrity altar creators and participants (from l to r): Burlesque performer and “La Muerte Vive” performer Ms. Ruby Champagne; filmmaker Sergio Arau; Good Day LA Host Mar Yvette; Honorary Curator Tony Dominguez; and Siempre Mujer magazine Editor-in-Chief María Cristina Marrero.


“Día de los Muertos is one of the most important, spiritual and meaningful holidays in Mexico and Latin America,” says Siempre Mujer Editor-in-Chief María Cristina Marrero. “Siempre Mujer was thrilled to have the opportunity to join the Los Angeles community in honoring this cultural tradition and work with Tony Dominguez to create an authentic and beautiful altar honoring five Latinas—Jenni Rivera, Talia Castellano, Lupe Ontiveros, Faustina Solís and Celia Cruz—who represent the impact that Latinas have made around the world.


Siempre Mujer was the Official Media Partner of the event. Additional event sponsors include Official Food Sponsor, HERDEZ® Brand, which provided a bountiful spread of Mexican cuisine with a twist and a special onsite calavera face painting area; Tequila Herradura, which provided specialty cocktails; Korbel, which provided champagne; and P&G's Orgullosa, an online community that celebrates Latinas, which provided the social kiosk photo booth. Nissan was the Official Automotive Sponsor, Delta Air Lines was the Official Airline Sponsor, and Mexico Tourism Board Los Angeles was an event partner.


Siempre Mujer is committed to helping our community thrive through cultural events and educational programs,” says Meredith Hispanic Media VP/Publisher Enedina Vega. “This Día de los Muertos fundraiser perfectly aligns with our mission, as well as the vision of our terrific event partners, without whom the event would not have been possible. We’re looking forward to making the event even bigger in 2015 with Día de los Muertos fundraising celebrations planned at both MOLAA and Chicago’s National Museum of Mexican Art.”  


About Siempre Mujer

Launched in 2005, Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. provides the latest in beauty and fashion trends,and original editorial content about relationships, current events, celebrity news and entertainment.


About The Museum of Latin American Art (MOLAA)

The Museum of Latin American Art (MOLAA) expands knowledge and appreciation of modern and contemporary Latin American art through its collection, ground-breaking exhibitions, stimulating educational programs, and engaging cultural events. The Museum welcomes 75,000 visitors annually, including 15,000 school children, through its many programs and activities. To learn more visit the MOLAA website at


About Tony Dominguez

Tony Dominguez has worked as a production supervisor for Cinema Secrets, collaborating on such films as Dracula, Waterworld, Apollo XIII, Casper, The Mask and Stargate. Dominguez is known as one of the greatest papier-mâché artists in the country. His aesthetic draws heavily from Día de los Muertos and today, his giant papier-mâché constructions can be seen in music videos, trade show displays and television commercials.


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Wednesday, October 29, 2014