The Association of Magazine Media

Texas Monthly To Relaunch

On occasion of 40th anniversary, magazine debuts new website

AUSTIN, TEXAS (February 1, 2013)Texas Monthly editor-in-chief Jake Silverstein announced today the relaunch of the magazine’s website, The new site will go live Friday, February 1, in conjunction with the magazine’s 40th anniversary.  

“We’ve overhauled pretty much everything about the site,” Silverstein said. “The look, the feel, the content itself. Our goal was to make it all a lot simpler and more direct, with a much cleaner and more modern design. We wanted to emphasize the basics here: reading, sharing, looking at photos and video, and commenting.”

Texas Monthly’s revamped site completes a six-month process of reinvention for the magazine, which began in September 2012 with a top-to-bottom redesign of the print product. That process now culminates on the magazine’s 40th birthday with the debut of the new website. The new will deliver dynamic and frequently updated new daily content for readers: The political team of Paul Burka, Brian D. Sweany, Erica Grieder, and Sonia Smith will be covering the Eighty-third Legislature with in-depth commentary and analysis; senior editor Jason Cohen’s new blog, It’s Always Football Season, will cover the state’s secular religion year-round; and the magazine’s stable of staff writers will contribute regular columns and dispatches, overseen by Silverstein and deputy web editor Andrea Valdez.

“This enables us to become a true multi-platform company,” Silverstein added. “We’ll be able to combine the authority, permanence, and depth of our monthly magazine with the speed, interactivity, and freshness of a big, engaging daily website. It’s a great combo.”

Other notable changes include the merging of the magazine’s news aggregation site, the TM Daily Post, with its main site, the introduction of a number of new blogs, and the launch of four key content channels in the areas of politics, food, travel, and Texas culture. The site will also dramatically improve access to and use of the magazine’s rich archive of longform narrative non-fiction, great political and cultural reporting, and useful service journalism.

“We’re excited about the emergence in the past few years of a strong online community of readers who love the kind of longform storytelling that Texas Monthly is known for,” Silverstein said. “The site will facilitate access to our great stories, whether they’re from the current issue or classics from the archives.”

Along with these innovative publishing initiatives, the relaunched site will provide advertisers with dynamic new opportunities to engage, entertain, and inform readers through their own sponsored content. This new ad concept, along with standard and custom size ads hosting video, audio and motion graphics, will present advertisers with flexible options for reaching the site’s affluent, educated, and responsive visitors. Launch sponsors include Texas A&M University, Visit Lubbock, San Antonio Vacation Experience (SAVE), and Shiner Beers.


About Texas Monthly:

Texas Monthly has a monthly print readership of over 2.5 million, reaching one out of every eight Texas adults, and attracts more than a quarter of a million unique visitors to its websites per month. The magazine is owned and operated by Emmis Publishing, L.P., which also owns and operates radio stations and other magazines across the country.


Elaine Garza
(512) 382-9017

Friday, February 1, 2013