The Association of Magazine Media

TIM O'CONNOR NAMED MANAGING DIRECTOR, MEREDITH CORPORATE MARKETING SOLUTIONS

TIM O'CONNOR NAMED MANAGING DIRECTOR,

MEREDITH CORPORATE MARKETING SOLUTIONS

Award Winning Marketing and Advertising Executive joins Meredith Corporation

NEW YORK, N.Y. (September 17, 2014) – Meredith Corporation (NYSE:MDP), the leading media and marketing company serving more than 100 million American women, today announced that award-winning advertising and marketing executive Tim O’Connor has been named a Managing Director within the Meredith Corporate Sales Group.

In this new role, O’Connor will work closely with Meredith’s corporate marketing team to further expand the company’s marketing footprint with leading beauty, fashion and retail advertisers. He will report to Michael Brownstein, Executive Vice President and Chief Revenue Officer, Meredith Corporate Sales and Marketing.

“Tim brings years of dynamic experience in the beauty, retail, luxury and fashion markets with an impressive record of generating new revenue sources, driving sales, and developing highly successful client partnerships in both the print and digital landscapes,” says Brownstein. “He has significantly grown business in these areas for several of the world’s leading media companies and we are looking forward to new opportunities he will create for our branded media across platforms.”

Among his numerous awards, O’Connor was named “Sales Director of the Year” by MIN in 2011. He most recently served as Associate Publisher at InStyle, where he led the sales team through four consecutive years as the #1 market share leader in the beauty/fashion category. He also developed numerous successful content and sponsorship programs for the InStyle brand.

Previously, O’Connor held Associate Publisher and Advertising Director positions at Vogue, and served as Associate Publisher of Glamour while at Condé Nast Media. Prior to his time at Condé Nast, O’Connor served as Associate Publisher of CosmoGIRL! at Hearst Corporation, and held several advertising and publishing positions at Hachette Filipacchi within HFM Corporate Sales, Premiere and George magazines.

“Meredith is unique in that its platforms reach an enormous share of America’s women throughout all stages of their lives,” says O’Connor. “I look forward to exploring additional ways to grow the beauty and retail business, and deliver meaningful content through mutually beneficial relationships with new and existing clients.”

O’Connor is a graduate of Marquette University, where he earned a Bachelor of Arts degree in Advertising and Communication. He resides in Manhattan.

About Meredith Corporation

Meredith Corporation (www.meredith.com) is the leading media and marketing company serving more than 100 million American women every month through multiple well-known national brands and local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners. The Meredith Digital Network generates 60 million unique visitors every month. Meredith's daily one hour lifestyle program, The Better Show, airs weekdays in more than 160 markets across the U.S., and to 90 million homes on the Hallmark Channel.

Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing. 

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Date: 
Wednesday, September 17, 2014