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Time Inc.’s MyRecipes Launches Channel on Roku Streaming Platform

Time Inc.’s MyRecipes Launches Channel on Roku Streaming Platform

Kicking off partnership between Time Inc. and Roku Inc.

NEW YORK, (June 12, 2014) MyRecipes.com, Time Inc.’s top-five digital food and recipe portal, is launching a MyRecipes channel on the Roku® streaming platform.  The channel is the first in a new distribution partnership between Time Inc. and Roku that was announced in May.   The MyRecipes channel on Roku will feature 250+ videos across 12 categories. 

“We want to connect with consumers wherever they are consuming video content and Roku is a leader in streaming entertainment,” said JR McCabe, Time Inc.’s Senior Vice President of Video.  “MyRecipes is the perfect brand to launch this new partnership with its wealth of content and passionate audience base.”

MyRecipes.com features the largest collection of professionally tested recipes online from food experts at the magazines and cookbooks consumer love and trust – including Cooking Light, Southern Living, Sunset, Coastal Living, Real Simple and more.

“We’re excited to bring all of our wonderful recipes to the TV with the introduction of the MyRecipes channel on Roku,” said Todd Chandler, MyRecipes General Manager.  “We already reach 15.6 million monthly unique users* across desktop, tablet and mobile and now we’ll be able to extend our reach through Roku’s platform.”

The MyRecipes channel is free and accessible now on current-generation Roku streaming players including the Roku Streaming Stick™ in the United States, Canada, United Kingdom and Republic of Ireland. Consumers can access videos in categories including, Grilling, Salads, Learn to Cook, Meatless, Pasta & Grains, Chicken and Poultry, Beef, Pork & Lamb, Fish & Shellfish, Desserts, 5 Ingredients or Less, Chefs & Restaurants, and Soups & Stews.

“The Roku streaming platform is home to the biggest selection of streaming entertainment – whether the latest movie, popular song or favorite pastime such as cooking,” said Ziba Kaboli-Gerbrands, director of content acquisition at Roku. “MyRecipes is one of the most beloved sources for recipes and a prime example of how consumers can stream entertainment to learn new things that have an impact beyond the living room.”

*Source: comScore Multi-Platform April 2014

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About MyRecipes

Launched in 2007, MyRecipes.com, a top-five food destination in comScore, makes it easy for home cooks to find exactly the right recipe to please everyone at their table—whatever the occasion, time frame, budget, skill level, or dietary need.  It is the only website that brings together more than 70,000 recipes from America’s favorite brands: All You, Coastal Living, Cooking Light, Food & Wine, Health, Real Simple, Southern Living, and Sunset. MyRecipes is a one-stop digital source for step-by-step instructions, how-to videos, healthy cuisine and entertaining tips. For up-to-the-minute information, visit MyRecipes on Facebook (facebook.com/myrecipes), Twitter (@My_Recipes) Pinterest (pinterest.com/myrecipes/), Google+, and Instagram (@myrecipes).  MyRecipes is owned by Time Inc., one of the largest media companies in the world.

About Time Inc. Video Partnership Network

Time Inc. launched its premium video partnership network in 2013 bringing greater scale to the company’s video offerings.  Partners include: AOL/AOL On Network, Cinesport, Defy Media, NDN, Newslook, Daily Motion, Roku Inc. and Net2TV.  One of the world’s largest media companies, Time Inc. reaches more than 130 million consumers each month across multiple platforms with influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Wallpaper, Travel + Leisure and Food & Wine.

Media Contact: Erin Clinton, 212-522-2710, erin_clinton@timeinc.com

Date: 
Thursday, June 12, 2014