The Association of Magazine Media

TIME INC. NAMES LORI FROMM, VP, BRAND SALES

(NEW YORK, NY, April 12, 2017)—Time Inc. (NYSE:TIME) has announced that Lori Fromm has rejoined the company as VP, Brand Sales, effective immediately. Fromm, who most recently was Head of Integrated Sales & Strategy for Glamour and Self, is now responsible for generating revenue for Time Inc.’s Lifestyle brands, such as Real Simple, Cooking Light, Health, MyRecipes.com and Cozi across platforms. She reports to Ann Gobel, Vice President, Lifestyle Brand Group.

“Lori is a proven sales and marketing executive with deep client relationships and immense passion for the media industry. She has done an extraordinary job growing revenue for brands across multiple platforms and is an expert on creating and executing successful sales strategies,” said Gobel. “I’m thrilled to partner with her on driving our business and welcome her back to the Time Inc. family.”

During her tenure at Condé Nast, Fromm led a comprehensive sales re-launch and new branding campaigns for Glamour and Self. Earlier at Time Inc., Fromm served as Advertising Director of InStyle from 2011 to 2013. She began her career at the company’s Parenting Group, where she rose through the ranks during her tenure to become Publisher of Baby Talk. Fromm has also served as associate publisher of Elle and held senior sales roles at GFK/NOP World.

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ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The Company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.

CONTACT

Jill Davison, 212-522-0105, Jill.Davison@timeinc.com

Date: 
Wednesday, April 12, 2017